Question
I want to track my referral sources so I know where to focus my marketing efforts. Are there options to do this in some of the available office management software?
Answer
Tracking patient referral is crucial if a business owner wants to know where to focus marketing efforts. To ensure that this is done accurately Sycle has automated the process. Every appointment entered into Sycle has a referral source and subcategory tied to it. These referrals are selected from a customizable list that users set up themselves. If you advertise in 4 different newspapers, Sycle allows you to accurately track the effectiveness of each advertisement. You will be able to see how many units are being sold due to each advertisement. This allows Sycle users to make professional, strategic marketing decisions and is one of the many reasons Sycle users are seeing sales increase by 20%.
Ridge Sampson is the CEO and Founder of Sycle - The number one hearing care practice management system. If you would like more information please visit www.sycle.net
