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Sonic Radiant - January 2021

What does Sonic Offer in Terms of Noise Reduction?

Erin Reichert, MS

July 1, 2013



What does Sonic offer in terms of Noise Reduction, specifically for wind noise and impulse sounds?


Our newer products – including Flip and Bliss – have a Wind Noise Reduction system.

When wind is detected, Wind Noise Reduction quickly sets the lowest frequencies to an omni directional response and attenuates the low and mid-range frequencies for comfort.

The system compares the noise in each microphone to determine when wind is present. If the noise is correlated (that is, that if the noise is similar in both microphones), then it is considered to be environmental noise. If it is uncorrelated (that is, if it is quite different in each microphone), then it is likely wind.

Our newer products – including Flip and Bliss – include Impulse Noise Reduction at the Premium level product category.  Impulse Noise Reduction identifies impulsive sounds by examining the input and checking for the traits characteristic of impulse-type sounds (loud, sudden, short). Once identified, these sounds are suppressed using fast acting output compression to avoid modifying other parts of the input that may contain important speech cues.

For more information on Noise Reduction from Sonic, please visit or the Sonic Expo Page on AudiologyOnline.

erin reichert

Erin Reichert, MS

Senior Marketing Director

Erin Reichert is the Senior Marketing Director for Sonic and is responsible for all marketing activity, globally. Her primary focus is to create materials that impact not only the hearing care professional but also the end user ensuring features, benefits and value are all clearly defined. Prior to her current position, she held various positions of increasing responsibility within the company, most recently having been Director of Professional Services. Prior to coming to Sonic in 2016, Erin worked in a private practice serving south-eastern Minnesota.  She received her Master's Degree in Audiology from the University of Wisconsin-Madison. Go Badgers!

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