Strengthening the roots and expanding the branches, taking the next step to growth and prosperity in the hearing aid dispensing industry is a course designed to establish clear assumptions and expectations about standards of practice and how to use current marketing trends to kick start this industry. We are reliant on tried and true methods that worked 20 years ago but are slow to adopt approaches that are well established and proven. In fact, many of the "new" marketing methods are simply reincarnations of the oldest marketing tool in the book: word of mouth. This course will explore what it means to strengthen roots while expanding the branches and redefining how we market in the second decade of the 21st century.
Course created on January 13, 2011
Learning Outcomes
- Learners will be able to list and define the relationship between 3 internal workflows (clinical, admin, management) and 2 external marketing types (passive and active).
- Learners will be able to define the need for traditional marketing and identify 3 ways of rethinking that to extend the reach of marketing (social, online, responsive not engaging).
- Learners will be able to explain how to implement tools to manage internal reality and expand external reach to increase market share (online tools, practice management software, networking, participatory marketing).
Presented By
Markus Hilbert
AuD
Markus Hilbert obtained his Au.D. at Salus University and his MS from Portland State University. He has worked in Audiology in Canada, and has organized and executed outreaches to Malawi and India. He lives in Calgary Canada with his wife and two daughters. He sold his private practice and now works there in patient care for new owners while also managing Ear Works Inc.
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Course participation information
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