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HearUSA - Newsweek - September 2024

Groundbreaking New Signia Pure Charge&Go IX and Silk Charge&Go IX Hearing Aids Now Available at all HearUSA Locations

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Nationwide availability of the new Signia Pure Charge&Go IX and Silk Charge&Go IX hearing aids meet the biggest challenge for those living with hearing loss — navigating group conversations in noisy environments.

Palm Beach Gardens, Florida, October 24, 2023 — Expanding its commitment to change clients’ lives through Simply Excellent Hearing Care, leading hearing care retailer HearUSA today announced the nationwide availability of two new groundbreaking hearing aids that deliver unprecedented sound clarity during noisy, group conversations.

Developed by hearing aid innovator Signia, the Pure Charge&Go IX and Silk Charge&Go IX hearing aids are designed on the company’s new Integrated Xperience (IX) platform, the world’s first hearing aid platform capable of pinpointing multiple conversation partners in real-time, thus providing unprecedented sound clarity and definition for clients in multi-speaker scenarios, even when the wearer or speakers are in motion.

“Group conversations in noise are the biggest unmet need for people with hearing loss,” HearUSA President Nick Mengerink said today. “A missed word can lead to a missed opportunity to contribute, which in turn can lead to frustration, isolation, and ultimately withdrawal. We believe it's time to change this. HearUSA is committed to changing one million more lives by 2028 through Simply Excellent Hearing Care. Now, the availability of these new Signia hearing aids brings our team of expert Hearing Care Professionals (HCPs) closer to achieving that goal.”

HearUSA has more than 380 centers located across the country, all of whom are now ready to demonstrate the new benefits unlocked by the Signia Pure Charge&Go IX and Silk Charge&Go IX.

With its sleek receiver-in-canal (RIC) design, Pure Charge&Go IX features the company’s all-new RealTime Conversation Enhancement solution – which enables enhanced group conversation performance for clients with mild to severe hearing loss.

The technology works in three stages, Analyze, Augment and Adapt, allowing patients to engage, interact, and participate in immersive group conversations regardless of their location, movement, and noise level.

The hearing aid processes 192,000 data points every second to detect speakers and analyze conversation dynamics. It then uses that data to control multiple focus streams that lock onto and dynamically highlight each speaker’s voice amidst the noise.

Simultaneously, Augmented Focus™ split processing technology processes background sound to ensure a comfortable, immersive conversational experience without distractions. Signia’s patented Multi-Stream Architecture updates 1,000 times per second, merging focus streams into dynamic auditory space that adapts to evolving conversations.

“Despite years of meaningful advancements, clients continued to have difficulty hearing group conversations, particularly when surrounded by noise,” Dan Troast, AuD and Chair of HearUSA HCP Advisory Board said. “The focus for prior hearing aids has been on reducing noise first and then preserving speech, but they never fully accounted for the natural interactions of a conversation, the effects of moving your head, and people coming in and out of the discussion. Signia Pure Charge&Go IX hearing aids will solve that problem for clients across the country and its ground-breaking technology will change lives by allowing wearers to fully experience conversations in dynamic environments — whether they’re enjoying lively discussions at a holiday party or out to dinner with a large group.”

Silk Charge&Go IX is the world’s first and only rechargeable, instant-fit, completely-in-the-canal (CIC) hearing aid. It is a small and unobtrusive solution that delivers superior speech in noise performance. The hearing aid is also instant-fit, which saves time for clients at HearUSA centers, and will be offered with the option of customized earmolds. It comes equipped with a built-in power bank to provide charging on the go and can be charged through USB 3.0 or with a wireless Qi charger.

Both models are available as IX CROS for wearers with single-sided deafness.

For more information on HearUSA, visit www.hearusa.com. For the press kit, click here.

About HearUSA

HearUSA is a global leader in hearing health. With our extensive network coverage, advanced online services, and pioneering technology, we are on a mission to make hearing care simpler and more accessible than ever before, setting a new standard in modern hearing care. Drawing on the expertise and hearing care services of over 380 owned hearing centers and more than 4,000 network hearing care professionals, we are helping more people take charge of their hearing health, making wonderful sound part of their everyday life. Find out more about us at HearUSA.com.

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