September 2, 2011 — According to a comprehensive research study conducted by the Better Hearing Institute (BHI), today's technically advanced, sleekly designed hearing aids are helping people with hearing loss regain their quality of life and remain socially involved. In fact, eight out of ten hearing aid users say they are satisfied with the changes that have occurred in their lives specifically due to their hearing aids. And 82 percent of hearing aid users would recommend hearing aids to their friends.
The findings of this nationally representative survey are both timely and encouraging—particularly given that an increasing number of Americans are suffering from noise-induced hearing loss at increasingly younger ages, oftentimes many years before retirement and even as early as their teens.
"This survey clearly reveals how dramatically people's lives can improve with the use of hearing aids," says Sergei Kochkin, PhD, BHI's Executive Director. "In this comprehensive study of more than 2,000 hearing aid users, we looked at 14 specific quality-of-life issues and found that today's hearing aids are a tremendous asset to people with even mild hearing loss who want to remain active and socially engaged throughout their lives."
The improvements that people saw in their quality of life as a result of their use of hearings aids were broad and varied. Nearly 70 percent of hearing aid users said their ability to communicate effectively in most situations improved because of their hearing aid. A little more than half said their hearing aids improved their relationships at home, their social life, and their ability to join in groups. And roughly forty percent noted improvements in their sense of safety, self-confidence, feelings about self, sense of independence, and work relationships. Between 25 and 33 percent of hearing aid users said they even saw improvements in their romance, sense of humor, cognitive skills, and mental, emotional, and physical health.
According to Kochkin, outdated notions about hearing aids pose a significant barrier that inhibits people from addressing their hearing loss. All told, public perception of hearing aids hasn't kept pace with the new technologies and discreet designs of today's modern devices. And unfortunately, these misperceptions are holding people back from improving their quality of life by addressing their hearing loss.
The BHI study bears out that 79 percent of people who do seek help and use hearing aids are satisfied with them, and 86 percent are satisfied with the benefit they derive from hearing aid usage.
What's more, as hearing aid technologies advance, individuals are becoming even more satisfied. Consumers, for example, are more satisfied with mini-BTEs than ever before and report superior sound quality, cosmetics, and functionality in more listening situations. In fact, in recent years there has been a resurgence of interest in behind-the-ear (BTE) hearing aids because they have become miniaturized and nearly invisible due to the fact that an ear-mold is no longer necessary.
Ninety-one percent of all hearing aid users surveyed are satisfied with the ability of their hearing aids to improve communication in one-on-one situations. And more than three in four are satisfied in small groups (85%), while watching television (80%), outdoors (78%), during leisure activities (78%), while shopping (77%), and while riding in a car (77%).
"Today's hearing aids are about staying young, not growing old," Kochkin explains. "People want to hold onto their vitality as they enter and move through middle-age. But when someone ignores a hearing loss—which oftentimes has progressed gradually over time as a result of repeated noise exposure—that individual unwittingly begins losing the very vitality they treasure. What this research shows, however, is that those who do face their hearing loss and use hearing aids are experiencing significant and satisfying improvements in their quality of life."
Another important take-away from the study is that benefit received from the hearing aid, and quality of life improvements, were highly related to the quality of care provided by the hearing healthcare professional. Ideally, hearing health professionals will include testing in a sound booth;use probe microphones to verify the hearing aid fit;use an array of counseling tools to help people hear better and adapt to their hearing aids;and validate improvement in hearing associated with hearing aid use. To help consumers in purchasing hearing aids, and to guide them in what to look for in quality hearing healthcare, BHI has published a comprehensive publication entitled, "Your Guide to Buying Hearing Aids," which is available at www.betterhearing.org, within the "Hearing Loss Treatments" section under hearing aids.
The four-part BHI survey used the National Family Opinion Panel to assess consumer perceptions of the functionality of modern hearing aids;compared the new invisible mini-BTE hearing aids to traditional style hearing aids;asked respondents to share how their lives changed as a result of their hearing aids;and evaluated the role the hearing healthcare professional had on consumer success with hearing aids.
"If you want to keep your mind sharp and life complete, don't leave hearing loss unaddressed," Kochkin advises. "Protect your vitality and quality of life before they silently slip away and you find yourself isolated from the human experience. The first step to preserving your future enjoyment in life is to make an appointment with a hearing health professional and get your hearing checked. Our research shows that millions are glad they did."
Founded in 1973, BHI conducts research and engages in hearing health education with the goal of helping people with hearing loss benefit from proper treatment. For more information on hearing loss, visit www.betterhearing.org. To take the BHI Quick Hearing Check, visit at www.hearingcheck.org. For a copy of "Your Guide to Buying Hearing Aids," visit www.betterhearing.org within the "Hearing Loss Treatments" section under hearing aids.
Taken from http://www.betterhearing.org/press/news/Customer_satisfaction_hearing_aids