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HearUSA and the Ida Institute introduce New Tools for Person-Centered Care


Nærum, Denmark, December 20, 2016 -- How can people get the most out of their appointments with a hearing care professional? What role do relatives and communication partners play? Which strategies and tips can help people with hearing loss improve communication on a daily basis?

These are some of the questions addressed by a new suite of tools for people with hearing loss, which were recently launched by hearing care provider HearUSA in partnership with the Denmark-based Ida Institute. Based on the principles of person-centered care, the tools are designed to engage people in the self-management of their hearing loss and help structure the conversation between clients and hearing care professionals. The tools aim to help those with hearing loss prepare for their first appointment, follow-up appointments and learn strategies for everyday life with hearing loss.

“Putting the patient at the heart of the rehabilitation process is absolutely crucial for the outcome,” says Lise Lotte Bundesen, Managing Director of the Ida Institute. “Our tools help people reflect upon and define their needs and concerns before coming to their first or follow-up appointments. This means they are more motivated to take action and better prepared to get the most out of the counseling. This leads to higher acceptance, better results of the rehabilitation process and more satisfied clients.”      

The new tools are part of the AARP® Hearing Care Program provided by HearUSA, which gives AARP members access to a network of over 4,000 licensed providers and best-in-class clinical practices nationwide.

“We want to provide AARP members with the absolute best service and support,” says Suzanne Brydon, Account Manager at HearUSA for the AARP Hearing Care Program. “These tools are part of our ongoing effort to bring the highest quality of hearing care to AARP members,”

The new tools are available from the website of the AARP® Hearing Care Program:

About the Ida Institute

Ida Institute is an independent, non-profit organization located in Denmark. The institute aims to positively impact hearing impaired persons and hearing care professionals around the world by making person-centered care the core of hearing care practice. The institute offers a wide range of counseling and patient engagement tools, which are available free of charge from the institute’s website. Read more at

About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. To learn more, visit or follow @aarp and our CEO @JoAnn_Jenkins on Twitter.

About HearUSA

HearUSA is a recognized leader in hearing care. The company partners with managed care organizations across the nation. Through its Hearing Care Network of over 4,000 independently practicing audiologists and hearing care providers, HearUSA administers hearing benefits and provides related products and services to both third party and self-referred clients. HearUSA is the provider for the AARP Hearing Care Program, designed to help millions of Americans aged 50+ who have untreated hearing loss. For more information, visit:

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