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Ida Institute Joins Demant


Måløv, Denmark, 14 November 2023 - The Ida Institute has joined Demant, the global, Denmark-based hearing healthcare group.

After 15 years of funding from the Demant Foundation came to an end in 2022, the Ida Institute began exploring alternative funding models. The objective was to secure sustainable capital to allow existing Ida resources to remain accessible and to continue delivering unique innovation, training, and resources to support the implementation of person-centered practices in audiology.

The Ida Institute’s addition into Demant strengthens the abilities of two complimentary organizations. Demant has vast technological expertise, a global presence, and proficiency in business systems and scaling. The Ida Institute is a global leader in personcentered care, communication, and counseling. Collectively, Demant and Ida have the tools to transform hearing care.

“I am truly excited about Ida joining Demant”, says Ida Institute Director, Ena Nielsen. “This step lets us continue our work to develop and enhance delivery of person-centered care in audiology clinics around the world. Working through Demant internationally also increases our reach and ability to create awareness of all the positive effects of implementing person-centered practices.”

Demant also sees the integration of the Ida Institute as a new and exciting opportunity. “At Demant, we are concerned about the whole user journey, says Søren Nielsen, President and CEO of Demant. We strive every day to deliver first-class hearing technology to people who need it. But we also realize that there is more to a good fitting and successful outcome than technology. Every person with hearing loss is different and we are committed to helping hearing care professionals do the best possible job for their clients and their families, their employees, and their businesses. The integration of the Ida Institute will strengthen this focus and enable us to support clinics even better as they continue to deliver excellent hearing care services to people with hearing loss.”

Ena Nielsen will continue to head the Ida Institute team at Demant. “We are very much looking forward to continuing our journey together with many old and new friends and collaborators who share our commitment to serving people with hearing loss,” she says.

About the Ida Institute

The Ida Institute is a pioneer in developing and promoting person-centered hearing care. Based in Denmark, the institute works with a global community of hearing care professionals, people with hearing loss, academics, and industry experts to develop person-centered counseling tools, training, and resources that help hearing care professionals and their clients make the most of appointments and realize the best care possible.

About Demant

Demant is a world-leading hearing healthcare and technology group built on a heritage of care, health, and innovation since 1904. The Group offers innovative technologies, solutions, and expertise to help people hear better. In every aspect, from hearing care, hearing aids and hearing implants to diagnostic equipment and services and audio solutions, Demant is active and engaged. Headquartered in Denmark, the Group employs more than 20,500 people globally and is present with solutions in 130 countries where we create life-changing hearing health and high-end audio and video solutions. William Demant Foundation holds the majority of shares in Demant A/S, which is listed on Nasdaq Copenhagen where it is among the 25 most traded stocks.

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