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Oticon Intent - April 2024

Oticon Showcases its Newest Life-Changing Technology at AAA 2024: Oticon Intent™


Visit the Oticon Exhibit (#719) at AAA 2024 + HearTech Expo!

SOMERSET, NJ April 11 – Professional enrichment and knowledge sharing will be the goals of the more than 2,000 hearing care professionals expected to attend the AAA 2024 + HearTech Expo, held April 17-20 in Atlanta, Georgia. Oticon, Inc. will support those ambitions with in-depth introductions to the newest Oticon life-changing technology, Oticon Intent™. The Oticon team will also provide information about Oticon’s practice support and business services, assistance hearing care professionals need to thrive in a competitive hearing healthcare arena. A long-standing Gold Sponsor of the HearTech Expo Hall, Oticon will complement face-to-face interaction at the Oticon exhibit (#719) with educational sessions, demonstrations and panel discussions by Oticon’s subject matter experts.

“At Oticon, we believe hearing care professionals are the most essential element in hearing healthcare, with the expertise to tailor the best possible solution for each patient,” said Oticon President Gary Rosenblum. “Through our support of AAA 2024 + HearTech Expo, we underscore Oticon’s commitment to strengthening that expertise with innovative products to improve outcomes, strategic partnerships to build practice success, and thought leadership to drive the future of hearing care.”

At the Oticon exhibit, conference participants can experience Oticon innovation firsthand with detailed demonstrations of Oticon’s newest innovation, Oticon Intent, the world’s first hearing aid with 4D user-intent sensors. The innovative technology in Oticon Intent allows the hearing aid to recognize when the user’s listening needs change and seamlessly adapt sound processing to support their communication in any situation. Oticon Intent takes BrainHearing™ technology to the next level, empowering patients to engage in life like never before.

Audiology innovation will be showcased with the new Audible Contrast Threshold (ACT™) test, an audiology tool that sets a new standard for hearing-in-noise assessment. Hearing care professionals can accurately quantify a person’s real-world ability to hear in noise in less than two minutes with one standardized test. The ACT test enables more targeted counseling and expectation setting, offering a new, more personalized standard of care.

The Oticon team will be on duty at the exhibit throughout the conference to answer questions about Oticon Intent and the entire portfolio of Oticon BrainHearing technology.

Exhibit visitors can also learn how Oticon helps practices thrive through strategic partnerships and custom programs offering business, practice, and marketing assistance.

For audiologists treating our nation’s Veterans and active-duty military personnel, the Oticon Government Services team will be on hand to showcase the entire portfolio of Oticon hearing solutions now available on the Veterans Administration hearing instrument contract.

Audiology students can stop by the Oticon exhibit to learn how Oticon’s ongoing student programs can help them develop skills to stay on track with what is new and noteworthy in the profession.

Oticon-Sponsored Educational Sessions

Wednesday, April 17

Patients with Functional Hearing Deficits and Normal Audiograms: Are Low Gain Hearing Aids an Option

4:30 PM – 5:00 PM, HS101 Halls A1-A2

Dave Gordey, PhD, Director, Pediatric Audiology & Research, CAAR, Oticon A/S; Gail Whitelaw, PhD, Ohio State University

Thursday, April 18

Oticon Government Services Solutions on VA Contract

1:50 PM – 2:20 PM, IU 119 Room 3

Rob Zimmer, Director, Commercial Excellence, Government Services, Oticon, Inc.


Hearing Aid Technology to Support Meaningful Participation in Teens

1:10 PM – 1:40 PM, IU 111 Room 3

Dave Gordey, PhD, Director, Pediatric Audiology & Research, CAAR, Oticon A/S


Future Forecast Panel—Audiology Under Siege: Industry and Audiologists Working Together to Safeguard and Promote the Profession, Now and In the Future

5:00 PM – 6:00 PM, Halls A1-A2

Gary Rosenblum, President, Oticon, Inc.

Friday, April 19

Marion Downs Lecture in Pediatric Audiology: The Journey to Universal Screening for Congenital Cytomegalovirus Infection… the EHDI Experience, and it’s “Déjà Vu All Over Again”

9:45 AM – 11:15 AM, A411-412

Presented by the American Academy of Audiology Foundation and the Williams Demant Foundation.

Mark R. Schleiss, MD, American Legion and Auxiliary Heart Research Foundation Professor

University of Minnesota Medical School; Angela Shoup, PhD, Executive Director, Professor of Speech, Language and Hearing, Callier Center for Communication Disorders, University of Texas at Dallas


Next Level BrainHearing™ Technology

12:55 PM - 1:25 PM, IU 211 Room 3

Amanda Lawrence, AuD, Education and Training Specialist, Oticon, Inc.


What Parents Want From Their Audiologist: Opportunities to Support Parent Health Literacy

4:15 PM - 5:15PM, A315-316

Dave Gordey, PhD, Director, Pediatric Audiology & Research, CAAR, Oticon A/S


To learn more about Oticon Intent, visit Discover the entire portfolio of Oticon hearing aids with BrainHearing technology at

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