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Oticon CROS & BiCROS - April 2020

Oticon Team Reports on Hearing Healthcare Trends, Technology Innovations and Clinical Advances at Empower Conference

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SOMERSET, September 16– Oticon President Gary Rosenblum was among the Oticon experts who presented at the Empower Conference, September 12 – 14 in Orlando, Florida.  In a technology session titled "Developments Impacting the Hearing Healthcare Industry," Rosenblum invited conference participants to explore innovations that will contribute to and shape the future for hearing care professionals, the industry and independent practices. The session focused on top industry trends, including the potential for telehealth to remotely expand patient support capabilities and predictions about the impact of over-the-counter hearing aids. Rosenblum also shared Medicare updates and managed care trends as they relate to the independent practitioner.

“Developments associated with OTC, Medicare, and Telehealth will influence how we reach consumers – and how you distinguish your practice for success,” Rosenblum told conference participants. “In today’s changing marketplace, it has never been more important to differentiate the hearing healthcare that independent practitioners provide. Quality hearing healthcare is a combination of two essential differentiators -- excellent products, like our Oticon Opn S™ and our new Oticon Xceed and Xceed Play solutions, and the expertise of qualified hearing care practitioners, like you, who fit our products in one-on-one consultations.”

In a session on “Patient Selection Factors in the Oticon Product Family,” Oticon Vice President of Audiology Donald Schum, PhD. discussed Oticon’s extended product family with powerful innovative solutions that expand the fitting range to patients with severe-to-profound hearing loss.Schum encouraged conference participants to take an outside perspective when evaluating patient candidacy and developing a fitting strategy.  

In his presentation on “Noise Reduction: Issues and Outcomes,” Douglas Beck, Au.D., Director of Academic Sciences for Oticon, Inc. addressed the primary reason most people seek amplification: To improve their ability to understand speech in noise (SIN). His discussion included strategies to measure SIN ability in less than two minutes and the "SNR-50" concept, the signal to noise ratio required to obtain 50% correct word recognition in noise.

Oticon’s Manager of Training, Denise McLeod, Au.D., led three sessions on “A New Generation of Open Sound Experience,” reviewing Oticon’s range of advanced technology options in a variety of hearing aid styles, with proven BrainHearing™ benefits for all listeners.

For more information on Oticon, Inc. products and business support services, visit Oticon.com.

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