SOMERSET, NJ October 15– More than 700 hearing care professionals from across the US attended the OticonNEXT Conference, held October 12-14 in Orlando, Florida. The two-day conference explored the dynamics of the evolving hearing healthcare industry and the hearing solutions, strategies, tools and tactics hearing care professionals will need to shape their practices for success today and in the future.
Throughout the weekend, presentations by keynote speakers and informal workshops with Oticon experts focused on the quality products, and enhanced customer experiences and science-based counseling strategies that empower hearing care professionals to exceed patient expectations and differentiate their practice. Conference participants were introduced to the expanded Oticon product family with options and styles to satisfy a wide variety of patients’ wants and needs, including the new Oticon Opn™ Custom and Siya essential solutions.
“We have conclusive evidence from two independent studies that shows how effectively Oticon Opn with OpenSound Navigator™ helps people interact with multiple speakers, while significantly reducing listening effort*, and empowers them to participate actively in the same noisy environments as people with normal hearing**,” said Oticon President Gary Rosenblum. “With new Oticon Opn Custom, including our smallest IIC ever, we bring Opn’s proven benefits to users who want the ultimate in discretion. We’ve also created exciting new choices with Oticon Siya, the first hearing aid in the essential category to give users easy wireless connectivity with low battery consumption to modern smartphones, TVs and other Bluetooth®-enabled devices.”
Conference keynote speakerLara Boyd, PhD, Canada Research Chair in Neurology and Motor Learning at the University of British Columbia, presented the newest research in neurobiology and motor learning and discussed possible implications for the link between hearing health and healthy aging. Author Kevin Brown shared ideas, strategies and principles designed to inspire the “Hero Effect,” a powerful philosophy that drives people to achieve their personal and professional best.
The conference format encouraged participants to customize their learning experience. Choices ranged from workshops on new apps that address rising consumer demand for personalized, self-directed hearing solutions and services, to sessions on search engine optimization and paid media tactics to generate leads and nurture them along the sales continuum.
The OticonNEXT Conference explored the dynamics of the evolving hearing healthcare industry and the hearing solutions, strategies, tools and tactics hearing care professionals will need to shape their practices for success today and in the future.
(l-r) Soren Nielsen, President & CEO, WDH; Dawn Spring, Executive Director, Customer Experience, Oticon, Inc.; Gary Rosenblum, President of Oticon, Inc.; Lara Boyd, PhD, Canada Research Chair in Neurology and Motor Learning at the University of British Columbia; Sheena Oliver, AuD, Vice President of Marketing, Oticon, Inc.; and Donald J. Schum, PhD, Vice President of Audiology for Oticon, Inc.
* Le Goff and Beck 2017, Oticon whitepaper
** Juul Jensen 2018, Oticon whitepaper