Warrenville, IL - Phonak is the grand-prize winner of the first annual "Marketer of the Year" Award presented by Good Housekeeping. The award was available to companies whose products carry the Good Housekeeping Seal. Phonak first earned the Good Housekeeping Seal in August, 2001.
The Good Housekeeping Seal Marketer of the Year Awards recognizes companies that have best leveraged the value of the Good Housekeeping Seal to help market and promote their products. This year's winner and three honorable mention recipients were honored at a special reception in the Good Housekeeping Dining Room in New York City on Monday, November 11, 2002.
The 2002 Seal Marketer of the Year winners are as follows:
Grand Prize Winner
Phonak (hearing systems)
2nd Place (Honorable Mention), Tie between:
Aristokraft (cabinetry)
Lennox Industries (heating and cooling systems)
3rd Place (Honorable Mention)
Clopay (residential garage doors)
Phonak, the grand prize winner, was honored for both the creativity and effectiveness of its advertising with the Seal. As the grand prize winner Phonak will receive a free full-page advertisement in an upcoming issue of Good Housekeeping magazine. The runners up will get a free trade advertisement in the publication of their choice.
Good Housekeeping, founded 118 years ago, reaches 25 million readers every month. The Good Housekeeping Institute, founded in 1900, is the consumer product testing facility that evaluates products appearing in the magazine's articles and advertisements.
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