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Sonic Radiant - January 2021

Sonic Showcases Newest Innovations on the SoundDNA Platform at EUHA 2019


SOMERSET, NJ  October 14 --    Sonic Captivate™ and Sonic Trek™, the newest innovations on the Sonic SoundDNA platform,  will be on display at the 2019 European Union of Hearing Aid Acousticians (EUHA) Congress in Nuremberg, Germany, October 16 – 18. The three-day EUHA conference, the audiology industry’s largest event, attracts thousands of hearing care professionals from around the world.  At the Sonic exhibit (STAND 3A.408), conference participants will experience first-hand how the SoundDNA platform brings together Sonic’s most automatic, adaptive, and flexible hearing aid technologies to deliver on Sonic’s 4S Foundation of natural sound, speech understanding in noise, simplicity and style.

“We want to be a partner to hearing care professionals, working together with them to improve lives through better hearing,” says Carolyn Valentine, Sonic Vice President/General Manager. “By consistently improving and refining each new generation of hearing devices, like the innovations we see in the new Captivate and Trek, we expand that ability. Today, we offer Sonic hearing aids in a wide range of styles that can meet the needs of practically every patient -- and all of our products and accessories are true to our 4S Foundation.” 


Easier Listening with Fewer Distractions

The new Captivate hearing aid family provides a personalized hearing experience with better feedback and background noise control.  The advanced processing power of the SoundDNA platform powers innovative new technologies that allow patients to hear their own voices naturally and experience more comfort in noise compared to previous technology.  A slim and discreet miniRITE T R style with a built-in Lithium-ion battery delivers a full day of power on a single charge, even while streaming TV, music and more.

More Conversations, Connections and Natural Sound Experiences 

New Trek BTE Super Power (SP) and Ultra Power (UP) are the most powerful hearing aids built on the revolutionary SoundDNA platform. Designed to address the greater auditory demands of userswith severe-to-profound hearing loss, Trek provides natural sound while, at the same time, controlling environmental noise for greater comfort. The new lineup features Sonic’s highest Peak Gain and Maximum Power Output in products to date and is available in two performance levels, 80-Advanced and 40-Basic.​


All Captivate and Trek hearing aids include the Dual-Radio System for fast and direct 2.4 GHz direct audio streaming with low battery drain. This practical and simple functionality allows users to control a variety of wireless operations – via program button, smartphone or other accessories from Sonic.  Captivate and Trek are Made for iPhone® hearing aids, and the optional SoundClip-A accessory allows patients to stream sound in stereo from Android™ and other Bluetooth® 2.1 smartphones and devices. Trek hearing aids include a telecoil and are DAI/FM-compatible.

For more information on the Captivate family, including Captivate100, Captivate80 and Captivate60 and the Trek Super Power 80|40 and Trek Ultra Power 80|40, visit


Sonic is a U.S.-based manufacturer of hearing care solutions that envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 45 countries. Sonic focuses its product development on its 4S Foundation (Sound that’s natural, Speech understanding in noise, Simplicity in everything we do and Style that stands out) to ensure that with Sonic, Everyday Sounds Better. Visit for more information.

Sonic is part of the Demant Group.

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