Stäfa (Switzerland), September 28, 2018 – Sonova Holding AG, the world’s leading provider of hearing solutions, is once again among the Cannes Corporate Media & TV Awards winners: “Life without limitations – The story of Jason Brügger” won gold in the category “corporate image films” and silver in the category “fairs, shows, events, conference openers”. The short film about Brügger, a Swiss aerialist, illustrates vividly how Sonova’s innovative hearing solutions enable people with hearing loss to live a life without limitations.
The emotionally powerful portrait “Life without limitations – The story of Jason Brügger” is a further example of the Sonova Group’s successful, storytelling-based communications concept, which has already received international awards. Having won in the past with short films about German junior soccer player Simon Ollert (more here) and Chinese dancer Tianjiao Zhang (more here), this year’s entry introduced Swiss aerialist Jason Brügger. In each production, Sonova presents an authentic portrait that transports audiences into the world of the protagonist. The on-set atmosphere is similar to that of a documentary, which aims to capture moments from real life.
Jason Brügger has dreamed of being a circus artist since early childhood. After suffering a severe inner-ear infection, however, he was afraid his career might be over. With the help of hearing aids from Sonova brand Phonak, Jason has managed to put this chapter behind him and is now living his dream. “I can still remember putting on my hearing aids for the first time. A whole world opened up to me again,” says Jason. “By telling my story in this film, I hope to show others that there’s always a way to achieve what you want to do.”
For all three protagonists of Sonova Group’s award-winning portraits, the film projects have led to longer-term collaborations. Jason Brügger, Tianjiao Zhang and Simon Ollert are now brand ambassadors committed to inspiring people with hearing loss, for example through their work on aid projects by the Hear the World Foundation, a Sonova Group initiative.
“Just like Jason, we are delighted to have once again won multiple prizes in Cannes. These awards confirm that we are on the right track with our communications strategy – indeed, that we are among the best in our class,” explains Arnd Kaldowski, CEO of Sonova. “The short films give real-life examples of the Sonova Group’s corporate vision in action: they show how innovative hearing solutions can help people live a life without limitations.”
About the festival
The Cannes Corporate Media & TV Awards annually honor the world’s finest corporate films, online media and TV documentaries, in one of the world’s most important film centers: Cannes, France. It is the only festival for corporate films taking place in Cannes, the city famously known for feature films and advertising productions. The Cannes Corporate Media & TV Awards are based in Vienna, Austria, and were founded in 2010 by Filmservice International. Since then the festival has constantly grown, becoming one of the top festivals for corporate films worldwide.
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Sonova, headquartered in Stäfa, Switzerland, is the leading provider of innovative hearing care solutions. The Group operates through its core business brands Phonak, Unitron, Hansaton, Advanced Bionics and AudioNova. Sonova offers its customers one of the most comprehensive product portfolios in the industry – from hearing instruments to cochlear implants to wireless communication solutions.
Pursuing a unique vertically integrated business strategy, the Group operates through three core businesses – hearing instruments, retail and cochlear implants – along the entire value chain of the hearing care market. The Group’s sales and distribution network, the widest in the industry, comprises over 50 own wholesale companies and more than 100 independent distributors. This is complemented by Sonova’s retail business, which offers professional audiological services through a network of around 3,500 locations in 18 countries.
Founded in 1947, the Group has a workforce of over 14,000 dedicated employees and generated sales of CHF 2.65 billion in the financial year 2017/18 as well as a net profit of CHF 407 million. Across all businesses, and by supporting the Hear the World Foundation, Sonova pursues its vision of a world where everyone enjoys the delight of hearing and therefore lives a life without limitations.
For more information please visit www.sonova.com and www.hear-the-world.com.
Sonova shares (ticker symbol: SOON, Security no: 1254978, ISIN: CH0012549785) have been listed on the SIX Swiss Exchange since 1994. The securities of Sonova have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “U.S. Securities Act”), or under the applicable securities laws of any state of the United States of America, and may not be offered or sold in the United States of America except pursuant to an exemption from the registration requirements under the U.S. Securities Act and in compliance with applicable state securities laws, or outside the United States of America to non-U.S. Persons in reliance on Regulation S under the U.S. Securities Act.