Aurora, IL – July 28, 2025 – Sonova USA Inc. announced today it will no longer supply products through CQ Partners, LLC, effective September 13, 2025. No disruption to existing services for customers is expected. This decision is part of Sonova's ongoing strategy to streamline operations while maintaining strong relationships with its customers.
Following this transition, hearing instruments under the Phonak and Unitron brands will continue to be available to hearing care professionals impacted by this change, who can purchase directly from Sonova USA starting Monday, September 15, 2025. To ensure a seamless transition and avoid any supply disruptions, customers are encouraged to engage their Sonova account managers for guidance on necessary actions prior to the transition date.
"We value the business relationship we have built with CQ Partners over the past three decades and wish them continued success," said Greg Guggisberg, Senior Director of National Accounts at Sonova USA Inc.
For more information about Sonova USA Inc., please visit www.sonova.com/usa/en.
