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Starkey Genesis - August 2023

Starkey’s Genesis AI Wins Prestigious CES Innovation Award


Eden Prairie, Minnesota (November 16, 2023) – Starkey is proud to announce its all-new Genesis AI hearing aids have been named a CES® 2024 Innovation Awards Honoree in the accessibility and aging technology category. As one of the world’s most influential technology competitions, this award honors products with outstanding design, engineering, and innovation, with winners chosen from thousands of applications around the world.  

“At Starkey, we’ve reengineered the hearing aid both inside and out, creating the industry’s best performing hearing aids on the market,” said Starkey President and CEO Brandon Sawalich. “Genesis AI is a once-in-a-decade development in advanced technology, packed within a beautiful design that has turned hearing aids into a communication and health device that people will want to wear.” 

Starkey’s Genesis AI is leading the hearing industry in redefining the future of hearing health, not just with incremental improvements, but with breakthrough benefits. The all-new Starkey Neuro Processor within Genesis AI features the industry’s most advanced processor technology, which mimics the function of the central auditory system through an on-chip Deep Neural Network accelerator. It is not only the smallest processor ever introduced by Starkey, but also the most powerful with 6X more transistors. It is also loaded with 5X more processor memory in addition to 10X the amount of system memory. Moreover, with a superior power-efficient architecture, Genesis AI offers more than double the battery life compared to previous technology. 

To learn more about Starkey, please click here

About Starkey  

Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at  

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