HAUPPAUGE, NEW YORK, March 16, 2021 — WS Audiology announced the appointment of Jennifer Wright, Au.D. to Senior Director of Partner Marketing to lead an expert marketing team serving hearing aid brands in the US.
Reporting directly to Sheena Oliver, WS Audiology Chief Marketing Officer, Wholesale USA, Wright brings over thirteen years of marketing, sales, training and product management experience to her new role.
“WS Audiology prioritizes hearing professionals by investing in new programs that directly benefit their businesses,” Oliver said. “There is no better leader to spearhead this initiative than Jennifer; she has a strong understanding of what our customers want and need thanks to her successful career in the audiology field – including her in-depth work as a sales rep at Widex.”
As Sr. Director of Partner Marketing across WS Audiology brands, Jennifer will continue elevating the company’s hearing care professional partners with the development of several new cutting-edge programs to drive their businesses forward. She will also be responsible for conducting research and leveraging consumer insights that strengthen the company’s offerings to HCPs.
Wright spent the past thirteen years serving in the roles of Professional Education Manager, Regional Sales Manager, Director of Product Management and Sr. Director of Brand Management for the Widex brand. Based on her experience and drive, WS Audiology promoted her to Sr. Director of Partner Marketing to lend her expertise across the company’s main hearing aid brands in the U.S.
Previously, Wright received her Doctorate of Audiology from the University of Texas at Dallas and served as a dispensing audiologist in North and West Texas. “With firsthand experience in the audiology field, Jennifer is equipped with the background knowledge to truly understand customer needs. She will be able to provide them with the tools and collateral that attracts consumers and drives conversion, while at the same time ensuring they can retain existing patients,” Oliver emphasized.
“Hearing care professionals know WS Audiology for helping to unlock human potential by bringing wonderful sound to their patients who need it,” Wright said. “I’m proud to be part of a company that raises awareness of hearing loss and creates revolutionary hearing aid solutions that vastly improve one’s quality of life. I am thrilled to continue my career with WS Audiology and serve the audiological community.”
About WS Audiology
Formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. We are active in over 125 markets and employ more than 10,000 people worldwide. Our broad portfolio of leading hearing related products and services generates annual revenues of around €1.7 Billion. WS Audiology is privately owned by the Tøpholm and Westermann families, as well as funds under the management of EQT. As a global leader, our ambition is to unlock human potential by making wonderful sound part of everyone’s life.