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Videos

Watch the latest videos featuring new technologies and initiatives in the hearing care industry.

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Phonak Virto™ R Infinio: Comfortable, Connected, Convenient

September 15, 2025

In today’s world, personalization is everything. That’s why every detail of Virto R Infinio was crafted for a truly customized fit. But how did we make these hearing aids easy to fit and order — while ensuring patients enjoy intuitive use and all the features they expect from Infinio? Discover the innovation behind Virto R Infinio. Watch now and learn more at phonak.com/virto-infinio.
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Myth busting! Uncovering 4 facts on Phonak Infinio

April 1, 2025

Since the launch of Phonak Infinio, there are a few myths circulating out there about this revolutionary platform. Watch as Alyssa Ricevuto and Kevin Seitz-Paquette, our Phonak myth busting team, set the record straight! This way hearing care providers have the facts they can share with their patients. For more myth busting information, visit phonak.com/all-about-ai-dnn  
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The real-world patient results of Phonak Infinio technology

December 1, 2024

How are actual patients benefiting from Phonak Infinio hearing aids? Let’s move beyond the research lab and listen to firsthand accounts from individuals who incorporate Infinio hearing aids into their everyday lives. Their impactful testimonials serve as compelling evidence you can rely on when recommending Phonak premium technology to your patients. 
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The science behind Phonak Audéo Sphere™ Infinio

October 1, 2024

The Phonak Audiology Research Center (PARC) is committed to providing hearing care professionals with clinical evidence supporting Phonak Infinio. In this first of a two-part series, our research audiologists dive into studies on APD 3.0 and Spheric Speech Clarity and the impact for your patients. 
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Phonak Infinio: Unlock a world of possibilities

August 8, 2024

Imagine being able to offer your patients technology that transcends the limits of hearing care like never before. Unlock a world of possibilities for your patients and practice with Phonak Infinio. These cutting-edge solutions take on the biggest challenges in hearing care to help people with hearing loss embrace life’s meaningful moments with joy and confidence!
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Lyric Self-Replacement

July 1, 2024

Available to patients since late 2007, Lyric has been an attractive hearing solution because of it invisibility, 24/7 hearing with no daily hassles, tinnitus relief and no batteries to change. And now, Lyric is even more attractive as it comes with the option of FDA-cleared self-replacement. Discover more about this brand-new option for your Lyric patients.
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How to Integrate Cognitive and Social-Emotional Well-Being into Your Practice

April 1, 2024

Oticon Intent takes our BrainHearing™ technology to the next level with its groundbreaking user-intent sensors. This new technology understands the hearing aid user's listening needs and intentions – helping to deliver truly personalized support. Learn more: https://www.oticon.com/professionals/brainhearing-technology/intent-technology.
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Going Beyond Expectations

March 1, 2024

In order to surpass the expectations of hearing care professionals and their patients, Phonak strives to go beyond in four key areas: quality, customer experience, expertise and innovation. Learn about some of the steps we are taking to increase the reliability of our most innovative hearing aids and how we are committed to improving customer centricity to deliver exceptional value.
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Making Sound Minds part of your patients’ well-being

November 1, 2023

How can you leverage the research of ACHIEVE and ENHANCE to expand patient conversations beyond “Can you hear this or that”? Discover resources on how to better integrate the topic of cognitive health into discussions with patients. Plus, learn how Phonak is Going Beyond with hearing aids as part of our mission to support Sound Minds through hearing care. For more information, visit https://bit.ly/3tUyonr.
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Going Beyond With Phonak

October 1, 2023

At Phonak, we look to Going Beyond the status quo -- what everyone else is doing – and going beyond hearing care professionals’ expectations. Hear how we have been investing in two areas – Quality and Expertise -- so that we can help support the businesses of our customers who partner with us so they can excel. For more information on our Going Beyond With Phonak program, visit https://bit.ly/3RwfgpC.
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Conversations Shine for Everyone with Lumity

September 1, 2023

The pace of innovation never slows or stops. At Phonak, we take great pride in knowing that our innovations focus on the needs of those with hearing loss. Discover the latest additions to the Phonak Lumity platform and learn what steps you can take to offer these hearing aids to your patients who would benefit from them. For more information, visit www.Phonak.com.
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4 Tips on How to Market Like a Pro With Phonak!

May 1, 2023

Would you like to have a more consistent flow of business? Having a clear marking plan in place for both new and existing patients can help! Savannah Dutcher, Phonak Account Marketing Specialist, shares 4 easy tips on how to market like a pro.
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5 steps to demo Phonak Lumity™

April 1, 2023

Demonstrating hearing aid technology to patients during an appointment is a great way to provide an impactful experience. A demo doesn't have to take a long time - a quick display of the sound quality and features can improve your patient's initial hearing aid experience. Listen as Erika Porter, Au.D., Phonak Senior Clinical Trainer, shares five easy steps to demonstrating Lumity during your patient's appointment.
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3 reasons to offer Lyric™ to patients

March 1, 2023

Are you looking for a solution for your patients with tinnitus? Or for someone with dexterity issues? Do you have patients who worry about hearing their loved ones in the middle of the night? Listen as three Lyric providers share their insights on why you should be offering Lyric to your patients.
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Solve workplace listening challenges with Reasonable Accommodation

November 1, 2022

Workplace accommodation has been top of mind since 2020. The array of what is considered a Reasonable Accommodation is vast. It can include preferential desk or office placement, schedule enhancement or prescription assistive listening devices, like Phonak Roger technology. You can assist your patients in their accommodation funding journey by following the simple steps provided. Learn more: https://bit.ly/3VpPzXi.
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Empowering hearing health with the Phonak portfolio

October 1, 2022

Imagine your practice having the right hearing solution to provide your patients so they can easily and clearly hear the people they’re talking to no matter the environment. Sounds like a win-win?! As a Phonak partner, you can help your patients fully immerse themselves in conversations with our broad-based, innovative product portfolio. Learn more: https://bit.ly/3upY2yA
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Conversations Shine with Phonak Lumity

September 1, 2022

For 75 years, Phonak has been at the forefront of innovating hearing technology. Being an industry leader means we continue to innovate to improve upon the No. 1 reason patients seek hearing healthcare: better speech understanding. Phonak Audéo™ Lumity, our latest innovation, invites your patients to experience the evolution of speech understanding with Phonak SmartSpeech™ Technology. Learn more: https://bit.ly/3QSQ1e1  
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Phonak Audéo Fit™ & myPhonak app: 5 steps to fit Fit!

June 14, 2022

Audéo Fit unleashes the ear’s amazing potential by incorporating health sensors in the ear. When partnered with the updated myPhonak app, this enables heart rate measurement, step counting, activity level and more, empowering your patients to track and engage with their health. Learn the 5 steps to success to fit Fit! For more information on Audéo Fit, visit https://bit.ly/3MoHq09.
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Inside Phonak Value Services: The Inner Circle SM Program

April 1, 2022

Looking to build your practice and better support your patients, but not sure where to begin? The Phonak Inner Circle Program is designed to equip hearing care providers with the tools, services and resources they need to succeed in today’s changing market. Hear how being part of this exclusive membership can reshape and grow your business.  
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Phonak Virto™ Paradise: Designed specifically to fit your patient’s ears

March 1, 2022

Watch as Phonak shares the unique tools available to make Virto P address your patient’s concerns about size and visibility, while also delivering the unrivaled sound quality of Paradise. For more information on Phonak Virto Paradise, visit https://bit.ly/36zA6z9.
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