Course Details

Course # 19937
Practice Development Series: Myths About the Hearing Aid Market

Disclosure: This Course is presented by Unitron in partnership with AudiologyOnline.

CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/1.0; BAA/1.0; CAA/1.0; CASLPA/1.0; Calif. HADB/1.0 Ethics/Business Practices; IHS/1.0

Course Abstract

Since 1980, the hearing aid market has been portrayed as an industry having limited growth opportunities to an underserved population. Based on economic principles, this is simply not true. In this presentation, various market-related myths are discussed and analyzed, along with opportunities that support growth.

Disclosure: This learning event does not focus exclusively on any specific product or service.

This course was recorded on February 3, 2012

Course Learning Outcomes

Preview Exam

Upon completing this course learners will be able to describe how economic principles support growth opportunities in the hearing aid market
Upon completing this course learners will be able to explain how to apply strategies that increase adoption rates and total revenue
Upon completing this course learners will be able to explain reasons why price is not a deciding factor in the procurement of hearing aids

Time-ordered Agenda

0-5 Minutes	Welcome and Introduction
5-20 Minutes	How economic principles support growth opportunities in the hearing aid market
20-40 Minutes	Application of strategies that increase adoption rates and total revenue
40-55 Minutes	How price is not a factor in the procurement of hearing aids
55-60 Minutes	Review and conclusion.

Average Rating (14 Reviews)

Most Recent Comments

Review by: Member on November 13, 2012

Presenter was very knowledgable of his subject and presented the information well.

Course Information

This is a recording of a Live Webinar. To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.

Review Technical Requirements

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Course Presenter

Amyn M. Amlani, PhD

Associate Professor

Amyn M. Amlani, Ph.D., is an Associate Professor on the faculty of the Department of Speech and Hearing Sciences, University of North Texas. Dr. Amlani holds the B.A. degree in Communication Disorders from the University of the Pacific, the M.S. degree in Audiology from Purdue University, and the Ph.D. degree in Audiology from Michigan State University. His research interests include the influence of hearing aid technology on speech and music, and economic and marketing trends within the hearing aid industry.

Disclosure: Financial: Amyn M. Amlani, Ph.D., is an Associate Professor on the faculty of the Department of Speech and Hearing Sciences, University of North Texas. Non-financial: Amyn Amlani has no non-financial relationships to disclose.

Continuing Education Information

CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/1.0; BAA/1.0; CAA/1.0; CASLPA/1.0; Calif. HADB/1.0 Ethics/Business Practices; IHS/1.0

Passing an online exam will be required to earn continuing education credit.

Please Note: The CEU exam and course evaluation must be completed within 30 days of course registration.

Event participation is free, but you must be a CEU Total Access member to complete the exam and earn the continuing education credit.

American Academy of Audiology

Audiology Online is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity does not imply endorsement of course content, specific products, or clinical procedures. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.

Australian College of Audiology

AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.

British Academy of Audiology

This course has been accredited with 1 CPD point/s by the British Academy of Audiology.

Canadian Academy of Audiology

The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.

California Hearing Aid Dispensers Bureau

Course meets the qualifications for 1 hours of continuing professional development credit for hearing aid dispensers as required by the Speech-Language Pathology and Audiology and Hearing Aid Dispensers Board of California.

Canadian Association of Speech-Language Pathologists and Audiologists

Certified members of the Canadian Association of Speech-Language Pathologists and Audiologists (CASLPA) can accumulate continuing education equivalents (CEEs) for their participation with Audiology Online. One hour of coursework equals 1 CEE. All CASLPA members are encouraged to participate in on-going education.

International Hearing Society

This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.

If you have any technical questions or problems related to this course,
please contact AudiologyOnline toll free at 800-753-2160

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