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Sonic Radiant - January 2021

Can You Please Tell me More About the Charm60 Standard IIC?

Erin Reichert, MS

June 16, 2014



I’ve read a lot about your new Standard IIC?  Can you please tell me more about it? 


The Charm60 Standard IIC has the same great technology found in other Charm products – Speech Variable Processing, our fantastic Adaptive Feedback Cancellation System and Speech Priority Noise Reduction are all features in this ready-to-fit IIC. The instruments are programmed in EXPRESSfit for the patient’s hearing loss and are available in a right and left configuration. 

For whom is this product designed?

The Standard IIC is designed for those with mild-to-moderate hearing loss, especially first time wearers.  It’s incredibly discreet and exactly what your patients desire – wonderful sound quality in a small, ‘barely there’ solution.

What percentage of my patients would the Charm60 Standard IIC fit?

The Standard IIC dimensions were determined after examining impressions from 800 different ears. In a study with over 200 ears tested, 87% of the participants reported it to be a comfortable IIC or CIC fitting.

For more information, please visit or the Sonic Expo Page on AudiologyOnline.

erin reichert

Erin Reichert, MS

Senior Marketing Director

Erin Reichert is the Senior Marketing Director for Sonic and is responsible for all marketing activity, globally. Her primary focus is to create materials that impact not only the hearing care professional but also the end user ensuring features, benefits and value are all clearly defined. Prior to her current position, she held various positions of increasing responsibility within the company, most recently having been Director of Professional Services. Prior to coming to Sonic in 2016, Erin worked in a private practice serving south-eastern Minnesota.  She received her Master's Degree in Audiology from the University of Wisconsin-Madison. Go Badgers!

Related Courses

Sonic Innovations Spotlight Series: Impressions Aren't Scary!
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Erin Reichert, MS
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