Question
Is social networking effective for marketing my audiology practice?
Answer
Absolutely. You may not necessarily see your patients age 65 years and older getting excited on Facebook, Twitter or LinkedIn, but you will reach the sandwich generation through these means. The key to social networking is to ensure you update regularly with ads, new postings, status updates, etc. Besides updating what's happening in your practice, be sure to include things you are doing socially in the community as well. This may require assigning someone on your team to actively post new content to the social network sites on a very regular basis, but I do think it works to keep your practice name out there for the sandwich generation. Then, when the time comes for Mom or Dad to get hearing aids, they will think of you and your practice.
This Ask the Expert was taken from recorded course #16385, Grow and Prosper in Uncertain Times. To view the course, register click here.
Markus Hilbert obtained his Au.D. at Salus University and his MS from Portland State University. He has worked in Audiology in Canada, and has organized and executed outreaches to Malawi and India. He lives in Calgary Canada with his wife and two daughters. He sold his private practice and now works there in patient care for new owners while also managing Ear Works Inc., a solutions provider for independent hearing clinics.
For more information, visit earworksinc.com/.
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