What do you see at the most important marketing trend or opportunity right now, and why?
Answer
I am most interested in the utilization of social media and multichannel retail by the 65+ generation. This demographic is currently the fastest growing group of social media users – however they tend to still shop more traditionally. We are starting to see this situation change and it will be interesting to see how it develops and how it impacts larger purchases like hearing solutions. This is an important audience for our industry. We are watching developments in social and mobile media to get ahead of the curve and generate awareness of hearing loss and hearing solutions that will motive 65+ consumers to take action and see a professional to address their hearing loss.
For information on Oticon's consumer marketing programs please contact your Oticon representative. You may also learn more about Oticon on the Oticon Expo Page on AudiologyOnline.
Sheena Oliver, AuD, MBA
Vice President, Marketing
Sheena D. Oliver, Vice President, Marketing for Oticon, Inc. is responsible for Oticon’s overall marketing strategy, overseeing the company’s marketing, advertising and public relations initiatives across all product lines. As an audiologist, Sheena has a unique understanding of the day-to-day needs of hearing care professionals. She provides a positive environment that encourages communication and critical information sharing and results in innovative approaches that better address the needs of our business partners. Previously, as manager of Oticon Pediatrics, Sheena helped to establish Oticon Pediatrics as a distinct brand and a valuable single source for optimal solutions for children with hearing loss. An alumna of the University of Pittsburgh, she earned her Doctor of Audiology degree from Salus University and holds a Masters in Business Administration from Temple University.
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