What do you see at the most important marketing trend or opportunity right now, and why?
Answer
I am most interested in the utilization of social media and multichannel retail by the 65+ generation. This demographic is currently the fastest growing group of social media users – however they tend to still shop more traditionally. We are starting to see this situation change and it will be interesting to see how it develops and how it impacts larger purchases like hearing solutions. This is an important audience for our industry. We are watching developments in social and mobile media to get ahead of the curve and generate awareness of hearing loss and hearing solutions that will motive 65+ consumers to take action and see a professional to address their hearing loss.
For information on Oticon's consumer marketing programs please contact your Oticon representative. You may also learn more about Oticon on the Oticon Expo Page on AudiologyOnline.
Sheena Oliver, AuD, MBA
Vice President, Marketing
Sheena D. Oliver, Vice President, Marketing for Oticon, Inc. is responsible for Oticon’s overall marketing strategy, overseeing the company’s marketing, advertising and public relations initiatives across all product lines. As an audiologist, Sheena has a unique understanding of the day-to-day needs of hearing care professionals. She provides a positive environment that encourages communication and critical information sharing and results in innovative approaches that better address the needs of our business partners. Previously, as manager of Oticon Pediatrics, Sheena helped to establish Oticon Pediatrics as a distinct brand and a valuable single source for optimal solutions for children with hearing loss. An alumna of the University of Pittsburgh, she earned her Doctor of Audiology degree from Salus University and holds a Masters in Business Administration from Temple University.
Related Courses
1https://www.audiologyonline.com/audiology-ceus/course/art-reflection-in-audiology-using-36635The Art of Reflection in Audiology: Using the Ida Institute Reflective Journal in your daily practiceHow can reflective practices help hearing care providers become mindful of the gap between the intention clinicians have to make appointments person-centered, and the reality of implementing person-centered care in daily clinical practice? What are the benefits of setting aside time to reflect? In this session, we will introduce self-development tools for analysis and reflective practice, including ethnographic videos and the Reflective Journal, which will help clinicians to understand their patients’ needs and preferences, as well as their own professional development needs, to improve the outcomes of appointments.auditory, textual, visual
How can reflective practices help hearing care providers become mindful of the gap between the intention clinicians have to make appointments person-centered, and the reality of implementing person-centered care in daily clinical practice? What are the benefits of setting aside time to reflect? In this session, we will introduce self-development tools for analysis and reflective practice, including ethnographic videos and the Reflective Journal, which will help clinicians to understand their patients’ needs and preferences, as well as their own professional development needs, to improve the outcomes of appointments.
2https://www.audiologyonline.com/audiology-ceus/course/communication-partners-in-hearing-care-35627Communication Partners in Hearing CareThe involvement of family and communication partners in healthcare is a well-established element of person centred care. This course will describe the important roles that communication partners play, explore the impact of hearing loss on family members, and identify practical tools that audiologists can use to involve them in the hearing care journey.auditory, textual, visual
The involvement of family and communication partners in healthcare is a well-established element of person centred care. This course will describe the important roles that communication partners play, explore the impact of hearing loss on family members, and identify practical tools that audiologists can use to involve them in the hearing care journey.
3https://www.audiologyonline.com/audiology-ceus/course/applying-person-centered-care-pcc-35883Applying Person-Centered Care (PCC) in the AppointmentWhat does it mean to adopt a holistic approach to hearing care? And how do we communicate with our patients in a person-centered manner? In this course, we will introduce the Four Habits model and describe the key communication tasks in applying person-centered care in hearing care appointments.auditory, textual, visual
What does it mean to adopt a holistic approach to hearing care? And how do we communicate with our patients in a person-centered manner? In this course, we will introduce the Four Habits model and describe the key communication tasks in applying person-centered care in hearing care appointments.
4https://www.audiologyonline.com/audiology-ceus/course/implementing-person-centered-care-in-35478Implementing Person-Centered Care in Daily Practice: The Ida Institute Change GuideGetting teams onboard with change can be challenging. This course introduces clinical leads and managers to the Ida Change Guide, an enjoyable and easy-to-use process for involving their teams in the change journey and implementing person-centered care in their clinic.auditory, textual, visual
Getting teams onboard with change can be challenging. This course introduces clinical leads and managers to the Ida Change Guide, an enjoyable and easy-to-use process for involving their teams in the change journey and implementing person-centered care in their clinic.
5https://www.audiologyonline.com/audiology-ceus/course/future-connected-hearing-healthcare-33703The Future of Connected Hearing HealthcareRapid advances in connected health care in general are now entering the realm of hearing care. These changes in the hearing health care environment have the potential to bring great advantages in both patient care and practice growth. In this presentation, we will walk through some of the new horizons and terminology that is now becoming part of our field and provide a perspective on the opportunities.auditory, textual, visual
Rapid advances in connected health care in general are now entering the realm of hearing care. These changes in the hearing health care environment have the potential to bring great advantages in both patient care and practice growth. In this presentation, we will walk through some of the new horizons and terminology that is now becoming part of our field and provide a perspective on the opportunities.