The program of Ethical Business Practices is based on PCC (person-centered care) and helps the professional (audiologist, HCP, or HIS) determine the individual's best and most optimal hearing aid solution. The concept assists independent clinics not only in improving business results but also in creating clients through proactive word of mouth.
This course is part of the 2024 Industry Innovations Summit.
Course created on February 7, 2024
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- After this course, participants will be able to describe how to apply individual and non-manipulative open-ended probing questions to discover needs and hidden needs.
- After this course, participants will be able to discuss how to substantiate their advice with individual arguments and facts that will improve the quality of life of the patient, client, and/or family members.
- After this course, participants will be able to explain a professional assessment meeting structure that conforms to the philosophy of person-centered care.
|Key-ethics in audiology: what is important when dispensing hearing aids?
|Is it ‘ethical’ to advise High-tech Hearing Aid Solutions?
|Ethics in audiology must be based on person-centered care!
|Assessment meeting: ask individual open-ended questions, and listen, understand what is said.
|Summary & Q/A
Oliver von Borstel
As an expert in consultative selling, Oliver invented for the hearing care industry the non-manipulative Ethical Selling Concept™. His Ethical Selling Business Practices Concept™ is applied by independent audiologists & independent dispensers of hearing aids in many countries around the globe. He also has 17 years of international experience in personal coaching of audiologists and HCP/HIS. For practice executives Oliver has a dedicated Audiology Leadership & Managementship program.
Oliver, a Swiss living in the Netherlands, has a long track record in international business development when he was in former CEO positions at different multinational companies. His background is Business Economics and Marketing Management. He founded 17 years ago Masters of Business Development Ltd. in Amsterdam/the Netherlands. MBD is a recognized consulting firm in supporting independent audiologists & independent hearing aid dispensers worldwide to become more successful and, therefore, distinguish themselves successfully from competitors who sell on price.
Oliver is an accredited member of the Dutch National StAr Audiologist Association and is fighting for the anti-stigmatization of hearing aids.
Sponsor Disclosure: This Course is presented by AudiologyOnline, a Continued site.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
American Speech-Language-Hearing Assn.
0.1 ASHA CEUs
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
California Speech-Language Pathology & Audiology Board
AudiologyOnline.com is approved by the California Speech-Language Pathology and Audiology Board as a Continuing Professional Development Provider, approval number PDP 267. This course may meet the requirements for 1 hours of continuing education credit for audiologists as required by the California Speech-Language Pathology and Audiology and Hearing Aid Dispensers Board. The responsibility for determining whether or not this specific course counts toward an individual's requirements for license renewal is up to the individual. Please refer to the CA state board rules regarding allowable topics and self-study limits: http://www.speechandhearing.ca.gov/licensees/ce_req.shtml
California Hearing Aid Dispensers Bureau
International Association for Continuing Education and Training
continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.1 CEUs for this program.
International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.
Texas Department of Licensing and Regulation
This course is approved by the Texas Department of Licensing and Regulation for 1 contact hour(s) for Hearing Instrument Fitters and Providers. No more than 10 contact hours per renewal period may be earned from an approved online continuing education course offered by an approved continuing education sponsor. No more than 5 contact hours per renewal period may be earned from an approved continuing education course offered by an approved manufacturer continuing education sponsor.