Modernize your marketing with Google Ads to reach and attract patients who want your unique services. Learn tips and best practices for setting a budget, picking your audience, selecting keywords, creating effective ads, and measuring performance.
Course created on September 8, 2021
- After this course, participants will be able to describe best practices for Google search and display ads for a hearing healthcare practice.
- After this course, participants will be able to explain how to select effective keywords for Google Ads campaigns for a hearing healthcare practice.
- After this course, participants will be able to list attributes that can be used to select an audience for Google Ads for a hearing healthcare practice.
|Fundamentals of Online Advertising
|Overview of Google Ads
|Goal Types and Setting a Budget
|Selecting Keywords and Best Practices for Creating Ads
|Selecting the Audience and Tracking Performance
Josiah Dykstra, Ph.D. is the owner of Designer Security, a consulting business devoted to the cybersecurity needs in audiology. Over the past 16 years, he has worked as a practitioner, researcher, and leader in cybersecurity at the Department of Defense. He is a frequent speaker, the author of numerous peer-reviewed publications, and wrote the book Essential Cybersecurity Science.
Sponsor Disclosure: This Course is presented by AudiologyOnline, a Continued site.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
American Speech-Language-Hearing Assn.
0.1 ASHA CEUs
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
International Association for Continuing Education and Training
continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.1 CEUs for this program.
International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.