Randy Baldwin interviews three different experienced consultants and Key Opinion Leaders in the hearing industry on the changing hearing care audience and discusses various digital marketing channels to help hearing care professionals position their practice for recovery and growth.
Course created on June 25, 2021
- After this course, participants will be able to identify the best digital media strategies for seniors.
- After this course, participants will be able to discuss ways to organize their practice for success based on a deeper understanding of the target audience.
- After this course, participants will be able to describe ways to implement top digital marketing strategies to attract and engage with more patients.
|0-25 Minutes||Podcast 1: Interview with Jeff Weiss discussing how the patient has changed and best practices to implement.|
|25-40 Minutes||Podcast 2: Interview with Patty Greene discussing the future of hearing healthcare.|
|40-60 Minutes||Podcast 3: Interview with Michele Alman discussing top digital strategies to help your practice grow.|
Randy Baldwin is the Vice President of Marketing for CareCredit, a Synchrony Solution. As a marketing and product management executive with over 25 years of experience, Randy currently oversees provider engagement with several specialized healthcare industries including hearing care, dental, optometry, ophthalmology, cosmetic, dermatology and med spa. He and his team are responsible for educating professionals on how to maximize the benefits of patient financing for both their patients and their practice.
As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd
and he knows what’s necessary to take advantage of this largest and fastest-growing segment in business.
Patty Greene, M.A.,F-AAAA, is Director of Provider Engagement for TruHearing. She’s been in the industry for almost 30 years, starting in private practice and then for the majority of her career, working for two hearing aid manufacturers in various positions of sales, training, and marketing. Patty joined TruHearing about five and a half years ago when she saw a shift happening in the industry with managed care and wanted to be part of that shift and lend a provider's perspective to her position at TruHearing. As Director of Provider Engagement for TruHearing, she’s responsible for all provider communications, including writing industry articles for journals, developing support collateral for providers, speaking nationally at conferences and provider meetings, and participating in podcasts and webinars.
Michele is CEO of Clear Digital Media. Clear Digital Media is a privately held company that designs & develops a video content distribution platform that streams high-quality, educational and custom video content to healthcare providers’ waiting rooms. Michele is responsible for leading the development and execution of both long and short term strategies and strategic partnerships. Michele recently launched an Austin-based start-up, Citadel Holdings which was recently named Start-up Pill’s Best Start-ups in Texas! Citadel is an OTT Video Content Management Platform built both from small business and enterprise level networks. From 2003 – today, Michele also serves as President of ClearSounds Communications a manufacturer of assistive listening technology serving both commercial and government organizations with amplification technology.
Financial: Jeff Weiss owns Age of Majority. Non-financial: Jeff Weiss has no relevant non-financial relationships to disclose.
Financial: Patty Greene is Director of Provider Engagement for TruHearing. Non-financial: Patty Greene has no relevant non-financial relationships to disclose.
Financial: Michele Ahlman is CEO of Clear Digital Media, recently launched Austin-based start-up Citadel Holdings, and is the president of ClearSounds Communications. Non-financial: Michele Ahlman has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This Course is presented by CareCredit in partnership with AudiologyOnline.
Content Disclosure: This learning event focuses on CareCredit products and services and will not include info on other products or services.
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