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From Bland to Brand - How to Create a Compelling Brand for Your Practices

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1.  What are the four key elements of a successful brand? Logo, Colour, Language, Typeface Brochures, Website, Signage, Social Media Products & Services, Communications, Environment, People & Behaviours Facebook, Instagram, Snapchat and Yelp

2.  What is the difference between brand and branding? There isn't a difference Brand is the core personality of the practice and branding is how it is brought to life Brand is your logo and branding is your leaflets/adverts/website Brand requires marketing and branding doesn't

3.  What is "Thin Slicing"? Making decisions based on smaller slices of information A way of managing your database of clients Offering short appointments Completing only a small portion of what needs to be done

4.  What do patients generally base their decisions on? The core service that you offer The elements that surround the core service Their own research on your practice None of the above

5.  Your brand is not what you think it is, it's ______? What your staff think it is. What your friends think it is What your customers think it is What your mom thinks it is

6.  A company logo: Provides meaning to the business Is the signifier of your brand Brings most customers in your door Is not a big deal

7.  What ancient Chinese proverb did Mr Jones use to make the point that you can not be passive and wait for something to happen: A bird does not sing because it has an answer. It sings because it has a song. A book is like a garden carried in the pocket. A man can stand on a mountain top for 100 years and a duck will not fly into his mouth. Let not the sands of time get in your lunch.

8.  During Mr. Jones's presentation - what form of media did he use to spotlight Widex HQ? Photos Music Audio Writing

9.  Key elements to business growth are: Marketing and Communication Team Development Branding All of the above

10.  In order to move from Bland to Brand: Need to attract more people Align messaging to you as a specific identity Both A & B None of the above