Exam Preview for 32157: Unitron Practice Development: A New Approac

Unitron Practice Development: A New Approach to Patient Traffic Generation

Please note: exam questions are subject to change.

1. What are the in-clinic expectations of the new consumer? Control & Ease Good news & emotional support Total experience All of the above
2. What media strategy supports a multichannel marketing approach? traditional marketing reputation managmenet digital marketing, website and SEO All of the above
3. What percentage of baby boomers use the internet? 25% 42% 67% 86%
4. What percentage of consumers trust online reviews? 34% 56% 73% 86%
5. What are the benefits of an online reputation management tool? consistent affordable easy all of the above
6. What is paid search or PPC? Advertising with in the listing of a search engine usually at the top of the page Ads that organically are found higher on the list under the map's listing Banner ads that are located on the top of search results The same as SEO
7. What percentage of people researching a new business or product start online? 40% 55% 70% 80%
8. What is the average cost of a PPC lead? $400 $300 $175 $90
9. What social media platform is best for lead generation? LinkedIn Facebook Twitter Instagram
10. What is the average cost of a Facebook lead? $300 $250 $125 $40