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Today's Healthcare Consumer

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1.  In the benchmark study on successful marketing practice, which of the following is most effective? Online advertising Open houses Referrals Social media

2.  Which type of referral has the most significant impact on driving new business? Community referrals Patient referrals ENT/GP referrals Other caregiver referrals

3.  What event had a major impact on the economic sensibilities and behaviors of pre-WWII patients? The Wall Street stock market crash of 1929 Very high unemployment rates in the 1930's The "dustbowl" drought period All of the above

4.  Which of the following is not typical characteristics of those born between 1928-1944? Trusting of authority Patriotism Attention seeking Desire for financial security

5.  Baby-boomers are those born between: 1946-1964 1944-1948 1929-1945 1950-1960

6.  A typical characteristic of baby-boomers is: status-oriented tend to question authority experimental desire for instant gratification all of the above

7.  By the year 2050 the percentage of the population over the age of 60 in North America is estimated to be: 7% 27% 57% 77%

8.  Newer, younger healthcare consumers are typically most motivated by: scare tactics warnings about negative consequences of inaction potential benefits they will receive hyperbole and exaggeration

9.  Todays patients/consumers are twice as likely to make a make purchase decision when: they experience an emotional connection with their provider they receive a strong recommendation from an authority figure they are presented with a lot of options they are provided with a lot of scientific facts and statistics

10.  To create loyal advocates for your practice, which of the following is needed: patient satisfaction levels of at least neutral to satisfied a differentiating total experience attractive prices a wide range of products from different brands