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Pricing and Delivery Strategies in a Direct to Consumer World

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1.  What should be considered in the creation of a clinic's diagnostic pricing structure? An understanding of your personal breakeven analysis An understanding of your third-party payer fee schedules An understanding of the prevailing rates in the area All of the above

2.  The breakeven amount is: The minimum amount a clinic can charge for the time required to complete a service and cover their overhead expenses. The amount allowed by a third-party payer for a given item or service. An audiologist's hourly salary. The minimum amount collected by a third-party payer for a given item or service

3.  Bundling is: Charging or billing for all of the hearing aid product and services costs, as well as the professional fees, separately as each item or service occurs. Charging or billing for all of the hearing aid product and service costs, as well as the professional fees, under one, singular price (and code). Charging or billing for all of the hearing aid product and services costs on a credit card. Charging or billing for all of the hearing ad professional fees on a credit card.

4.  What is one of the main positives of bundling hearing aid prices: How insurance pays for items Prices are transparent It's Easy Reflects your professional time

5.  What is one of the main negatives of bundling hearing aid prices: Easy What everyone else does Pricing reflects professional time and expertise Prices are not transparent to the patient

6.  What is one of the main positives of unbundling hearing aid prices: Allows you to collect the amount you need to cover your costs and make a profit (price based on something tangible) Requires you to get out of all managed care plans Does not allows for pricing for internet and EBay purchases Allows you to maintain your current marketing program

7.  What is one of the main negatives of unbundling hearing aid prices: Potential for increased revenues long-term Allows for increased reimbursement with most managed care situations Potential for decreased revenues short-term Allows for pricing for internet or EBay purchases

8.  An example of an unbundled price strategy would be: The patient pays a fixed amount for binaural hearing aids, all fitting fees, a year's supply of batteries and three years of follow up services The patient pays single unit price plus a small dispensing fee at the time of the fitting, and pays as needed for additional follow up visits and other accessories The patient pays a fixed amount for binaural hearing aids, fitting fees and 1 year of service, but pays for batteries None of the above

9.  Service packages: Give patients options on what they want to pay for in terms of follow up services Can be created based on the practice's needs and patients' needs Enable you to charge for services that may have been included in the trial period All of the above

10.  Which of the following statements is true? It is not possible to have an unbundled model if you accept third party payments You do not have to manage the hearing aids and service them if you accept third party payment for the aids In many cases it is possible to have an unbundled pricing model and accept third party payment None of the above are true statements