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Digital Media Strategies for Active Agers

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1.  How often do Active Agers prefer to receive content? Once a week Monthly A few times a year Rarely / Never

2.  What is the first source Active Agers turn to for medical information? Healthcare Provider WebMD General internet search Friend or family

3.  What percentage of Active Agers are comfortable with digital payment options? 10% 25% 50% 92%

4.  What percentage of consumers trust online reviews more than personal recommendations? 10% 25% 50% 83.3%

5.  What percentage of consumers seeking hearing care researched costs and financing? 17% 30% 50% 82%