There are many myths and assumptions about how today’s mature consumers use and engage with digital marketing, including social media. In this course, we will share finding from a 2021 survey we conducted to learn about the digital habits and preferences of mature consumers and key takeaways to help practices more effectively communicate digitally to their existing patients and attract new patients.
This course is part of the 2021 Industry Innovations Summit on AudiologyOnline.
Course created on March 4, 2021
- After this course, participants will be able to identify the best digital media strategies for the mature market.
- After this course, participants will be able to explain how to implement new digital media strategies in their practice.
- After this course, participants will be able to identify ways to digitally communicate and engage with their patients.
|5-25 Minutes||What is an "Active Ager" and the current mature market?|
|25-45 Minutes||Marketing strategies|
|45-55 Minutes||Digital Communication|
|55-60 Minutes||QA and Summary|
Randy Baldwin is the Vice President of Marketing for CareCredit, a Synchrony Solution. As a marketing and product management executive with over 25 years of experience, Randy currently oversees provider engagement with several specialized healthcare industries including hearing care, dental, optometry, ophthalmology, cosmetic, dermatology and med spa. He and his team are responsible for educating professionals on how to maximize the benefits of patient financing for both their patients and their practice.
As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd
and he knows what’s necessary to take advantage of this largest and fastest-growing segment in business.
Jeff Weiss: Financial: Jeff Weiss received an honorarium from Care Credit for presenting this course. Non-financial: Jeff Weiss has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This Course is presented by CareCredit in partnership with AudiologyOnline.
Content Disclosure: This learning event focuses on CareCredit products and services and will not include info on other products or services.
Course participation information
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