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2022 Industry Roundtable

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1.  What is one innovation CareCredit and Allegro Credit have to help encourage patients to upgrade their hearing healthcare technology? Offering Allegro Credit Lease as an option for providers to help patients pay for the care they want and need today Lower their prices Offering giveaways to their enrolled providers Running more extensive marketing campaigns

2.  IPCTS from CaptionCall is specifically for: People with hearing loss who have trouble hearing on the phone People with no hearing loss who have no difficulty hearing on the phone Only those people that have Internet, LAN, or Cell Phone People who have no trouble hearing on the phone but love having the latest technology

3.  What is included in the key drivers for pre-users of hearing aids that want a “lifestyle” hearing choice? Want help in only certain situations Want a device that doesn't look like a hearing aid Want a device that does more than enhance hearing All of the above

4.  Which of the following is an advantage of cognitive screening as it relates to patient treatment and management of hearing loss? Provides individualized assessment of cognitive function Provides individualized treatment plan Provides a new model of healthcare All of the above

5.  Which of the following was NOT one of the “blind spots” that, if addressed, would improve accessibility to hearing aid technology? The Einstellung Effect Telehealth should be used for more than pandemics Audiologists should consider hearing, balance, and the link to overall health and wellness The Carboni Phenomenon

6.  According to Brian Taylor, a more nuanced view of the market for hearing devices would include categorizing consumer segments by: Type and degree of hearing loss Self-reported hearing difficulty and the presence/absence of hearing loss IQ and disposable income Physical activity and co-morbidities

7.  According to Weave, 78% of people say that which type of marketing is the fastest way to reach them? Billboard advertising SMS (texting) Facebook messenger Radio advertising