Exam Preview for 38453: A Quantitative & Qualitative Approach Towar

A Quantitative & Qualitative Approach Towards Evaluating OTC Hearing Aids

Please note: exam questions are subject to change.

1. What barriers exist today that prevent many consumers from finding reliable information on hearing aids? Poor digital literacy Misleading advertising Lack of unbiased resources All of the above
2. What aspect is FALSE regarding the final ruling on OTC devices? 111 dB SPL output for linear devices 25 dB gain for all devices Labeling to seek the advice of professional services All of the above
3. Which of the following is an important factor to consumer purchasing decisions? Psychology Motivation Perception All of the above
4. Despite access and convenience, which factor is most important to consumers purchasing in the OTC/DTC space? Price Brand Clinical support None of the above
5. Why are qualitative experiences and quantitative data important to consumers? Affects decision-making Provides holistic picture of benefits Allows for deep connection with audience All of the above