In the new era of self-directed care, the market is expected to offer several amplification technology options for consumers with self-perceived, mild to moderate hearing loss (and their clinicians). A gap exists as to the ability of individuals to make an informed choice about what technology is best suited for their hearing needs. In this presentation, we provide attendees with information about a new approach that provides consumers with quantitative and qualitative measures regarding electroacoustic performance and perceptual benefits. In addition, we describe how this approach will assist consumers and professionals in navigating this evolving landscape.
Course created on February 1, 2023
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- After this course, participants will be able to describe the barriers faced by consumers seeking reliable information on different over-the-counter(OTC)/direct-to-consumer (DTC) models.
- After this course, participants will be able to explain the value of using both quantitative and qualitative measures to understand the performance and perceptual benefits of OTC/DTC hearing aids.
- After this course, participants will be able to discuss the benefits and features provided to consumers and professionals that engage and utilize a digital platform that provides both audible listening opportunities combined with perceptual written/graphical information as they navigate through the evolving OTC/DTC space.
|5-20 Minutes||Consumer + Pro Barriers, including the OTC legislation requirements|
|20-30 Minutes||Existing models for evaluating OTC/DTC, non-hearing-aid-products|
|30-40 Minutes||Proposed model for evaluating OTC/DTC hearing aid products|
|40-50 Minutes||Consumer perception towards consumption in having quantitative and qualitative metrics during the evaluation process|
Amyn M. Amlani, PhD, is President of Otolithic, LLC, a consulting firm that provides competitive market analysis and support strategy, economic and financial assessments, segment targeting strategies and tactics, professional development, and consumer insights. Dr. Amlani has been in hearing care for 25+ years, with extensive professional experience in the independent and medical audiology practice channels, as an academic and scholar, and in industry. Dr. Amlani also serves as section editor of Hearing Economics at Hearing Health Technology Matters (HHTM).
Kevin Liebe, AuD, is President and CEO of Hearing Health & Technology Matters (HHTM). As a clinician, he has practiced in a wide range of settings, including private practice, hospital and ENT settings, as well providing clinical education and training for a major hearing aid manufacturer. He is a past president and board member of the Washington State Academy of Audiology and has served as an expert audiology consultant and advisor to hearing technology startups and investors.
Financial: Kevin Liebe is the President and CEO of Hearing Health & Technology Matters. He received an honorarium for this course. Non-financial: Kevin Liebe has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This Course is presented by AudiologyOnline, a Continued site.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
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American Speech-Language-Hearing Assn.
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International Hearing Society
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