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Sonic Captivate - April 2019

New Sonic Enchant Custom Styles and Essential Performance Levels Offer Instinctively Smart Choices for Even More Users


Somerset, NJ  September 10– Sonic introduces new custom styles and essential performance levels that bring Enchant’s exciting combination of fast performance, innovative features and enhanced functionality to even more users. New Enchant custom models offer exceptional versatility and a truly personalized hearing experience with four styles, five performance levels and a robust set of features. New Enchant40 and Enchant20 round out the full range of Enchant performance levels, adding two essential options to the current line-up of Enchant100, Enchant80 and Enchant60

“With our new custom styles and essential performance levels, we give hearing care professionals a significantly expanded Enchant family that allows them to provide even more patients with an instinctively smart Enchant solution, personalized to their unique needs and preferences,” says Joseph A. Lugara, Sonic President & Chief Operating Officer. “Whatever style or performance level they choose, Enchant lets patients capture the magic of every moment -- staying true to Sonic’s 4S Foundation of Sound that is natural, Speech understanding in noise, Simplicity in everything we do and Style that stands out.” 

Versatile, Personalized Hearing Experience

Designed with a focus on size to create a first-rate fit, Enchant custom models use a variety of venting, amplifier and battery configurations to build the smallest possible instruments to satisfy individual preferences for style, comfort and gain. Feature options include four receiver sizes (75 – 100 dB), advanced wireless communication with 2.4 GHz and Near Field Magnetic Induction (NFMI) technology, dexterity enhancements for easier handling, and more. The four styles – IIC, CIC, ITC, and ITE HS/FS – are available in five performance levels from Premium to Entry-level to accommodate mild to severe losses.

Full Range of Technologies and Features 

New Enchant40 and Enchant20 join existing Enchant100, Enchant80 and Enchant60 for a total of five performance levels from Premium to Entry-level, in three BTE and four custom styles that accommodate mild to severe losses. 

All Enchant styles and performance levels are powered by the revolutionary SoundDNA platform. With options that vary by technology level, this platform features Speech Variable Processing with SmartCompress and Speech-in-Noise (SPiN) Management to deliver Sonic’s most automatic, adaptive, and flexible hearing aid technology to date. Enchant’s Dual-Radio System employs 2.4 GHz and NFMI wireless technology, so patients can stream audio directly to their hearing aids via their iPhone® without the need for a go-between intermediary device. Plus, Tinnitus SoundSupport is available in all technology levelsfor patients with hearing loss who also experience tinnitus. 

The Enchant miniRITE at all performance levels is compatible with the ZPower rechargeable battery system. ZPower lets patients enjoy the ease and convenience of rechargeable batteries for all-day power without interruption or the need for regular battery changes. 

For more information on the expanded Enchant family, includingEnchant40, Enchant20and custom and BTE styles, visit or the Sonic Partners Page on AudiologyOnline.


Sonic is a U.S.-based manufacturer of hearing care solutions that envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 45 countries. Sonic focuses its product development on its 4S Foundation (Sound that’s natural, Speech understanding in noise, Simplicity in everything we do and Style that stands out) to ensure that with Sonic, Everyday Sounds Better. Visit for more information.

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