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Sonic Radiant - January 2021

Sonic Enchant Takes Center Stage at 2018 AAA Conference in Music City, USA


Live Music, Hands-on Demos and Customized Business Solutions Show How Everyday Sounds Better with Sonic

SOMERSET, NJ  April 16 –Sonic Enchant, the groundbreaking new hearing aid family that has captured rave reviews from hearing care professionals and patients, will be center stage in the Sonic Exhibit (#1417) at the 2018 American Academy of Audiology Conference in Nashville, April 18 – 21. Enchant will captivate with a show-stopping line-up of smart sound processing, innovative features and wireless capabilities. In a side-by-side listening demo, hearing care professionals can discover for themselves how Enchant compares to the competition in noisy environments. 

A close up of a deviceDescription generated with high confidence

“Enchant offers a long list of crowd pleasers,” says Joseph A. Lugara, Sonic President & Chief Operating Officer. “As the first hearing aid family built on the new SoundDNA platform, Enchant delivers clear and natural sound in a brand new way to create incredibly natural listening experiences for patients. We invite everyone to stop by the Sonic exhibit to see how Enchant and other Sonic products and services can make Everyday Sounds Better.” 

Value Added Business Support and Live Music

Throughout the conference, hearing care professionals can discover how Sonic can help them create their own customized business solutions with tailored website design services, world class SEO and fresh, shareable content -- all designed to make them standouts in their communities. On Wednesday evening, April 18, the Sonic exhibit will feature live music by Sonic Audiology Services Manager Scott Bunnell, Au.D., where conference participants will be able to experience Enchant’s SmartMusic program. In addition, from Wednesday to Friday, attendees can enter their name in a drawing for a chance to win one of three guitars signed by country music stars Brad Paisley, Thomas Rhett and Keith Urban. 

Enchant Brightens Every Day

Enchant offers Sonic’s most automatic, adaptive and flexible technology to date. The revolutionary SoundDNA platform powers the smart sound processing that enables Enchant to accurately detect environmental changes and optimize sound, so patients can keep up in complex sound environments. With the Enchant miniRITE with the ZPower rechargeable battery system, users enjoy all-day power without interruption or the need for regular battery changes. New SoundClip-A expands Enchant’s wireless connectivity, allowing users to stream stereo sound hands-free to both hearing aids from all Bluetooth® 2.1. smartphones and devices. The easy-to-use clip-on device also serves as a wireless remote/partner microphone for easier listening when the speaker is at a distance or in noisy environments where listening is difficult. 

Visit the Sonic Booth (#1417) at the 2018 AAA Conference in Nashville, April 18 – 21. For more information on the entire Enchant family, visit


Sonic is a U.S.-based manufacturer of hearing care solutions that envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 45 countries. Sonic focuses its product development on its 4S Foundation (Sound that’s natural, Speech understanding in noise, Simplicity in everything we do and Style that stands out) to ensure that with Sonic, Everyday Sounds Better. Visit or the Sonic Partners Page on AudiologyOnline for more information.

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