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Sonic Radiant - January 2021

Sonic Expands Captivate™ Family to Address More Patient Needs and Budgets


SOMERSET, NJ  April 6 –  Today Sonic introduces a new expanded Captivate™ hearing aid family that includes five performance levels, versatile BTE and RITE styles and a lithium-ion rechargeability option to meet more patient needs and budgets. Built on Sonic’s SoundDNA platform, the Captivate family includes technology for better feedback and noise control, providing a personalized listening experience automatically. With performance levels from 100 to 20, Captivate makes it possible for more patients to hear their own voices naturally and experience more comfort in noise. A sleek, new miniRITE T R style with a built-in Lithium-ion battery, available in all performance levels, delivers a full day of power on a single charge, even while streaming TV, music and more.*  


“From clarifying conversations to streaming online entertainment, Captivate immerses patients in the sounds of life,” says Carolyn Valentine, Sonic Vice President/General Manager. “With the expanded Captivate family, hearing care professionals can give more patients more access to the sounds of life, delivering on Sonic’s 4S Foundation of natural sound, speech understanding in noise, simplicity in everything we do and style that stands out.”

Two-in-One System for Better Feedback Control

Captivate features Adaptive Feedback Canceller (AFC) Pro, an innovative technology that minimizes distractions from feedback in both stable and changing conditions. While the standard AFC system continually operates in the background to quickly cancel feedback in static conditions, the speed of the new supplementary system adds up to 6 decibels stable gain to manage sudden, unpredictable changes to the feedback path. The robust feedback cancellation capabilities of the 2-in-1 system, especially at higher output levels, allow hearing care professionals to fit a greater number of patients with more open fittings for a natural, own-voice sound.

Captivate Controls Speech in Noise

Speech in Noise (SPiN) Management, an advanced noise reduction system, includes up to three systems working together as one to enhance speech, attenuate noise and optimize the control of it all.** SPiN Directionality, a specialized directional microphone system, automatically activates to locate speech surrounded by noise—and is the key component to improving the signal-to-noise ratio (SNR). SPiN Noise Reduction, a fast-acting, modulation-based algorithm, removes noise that has not already been attenuated by SPiN Directionality. The third system, SPiN Engage, allows hearing care professionals to personalize Captivate according to how much noise patients are willing to accept in their individual listening environments. Options vary by technology level.

Fast Charging and Easy Wireless Connectivity 

Captivate miniRITE T R is Sonic’s newest rechargeable style on the SoundDNA Platform. The slim and discreet solution features a built-in telecoil, dual push button, and integrated Lithium-ion battery (312+ battery size) for all-day power, even when streaming from wireless accessories. Charging is fast, reaching full capacity in three hours. Added conveniences include a power on/off LED indicator, wall charger and USB 2.0 compliant options for PC, TV, car and power bank.  

All Captivate technology levels and styles (miniRITE, miniRITE T with telecoil, miniRITE T R and BTE 105) feature the Dual-Radio System for 2.4 GHz direct audio streaming and fast ear-to-ear communication. Captivate products are Made for iPhone®, and the optional SoundClip-A accessory allows patients to stream sound in stereo to Captivate from Android™ and other Bluetooth® 2.1 smartphones and devices. Additionally, the new and improved SoundLink 2 App offers discreet control, battery monitoring, and the convenience of internet connectivity with the If This Then That (IFTTT) web-based service.

With five technology levels, four BTE styles and up to seven colors to choose, Captivate allows even more patients to experience What Life Sounds Like. Select the perfect one for patient needs and budgets. For more information on the expanded Captivate family of products visit

*A full day is 18 hours

**Not all features are available in all performance levels or models.


Sonic Innovations, Inc. is a U.S.-based manufacturer of hearing care solutions that envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today, Sonic has a global sales network represented in more than 45 countries. Sonic focuses its product development on its 4S Foundation (Sound that’s natural, Speech understanding in noise, Simplicity in everything we do and Style that stands out) to ensure that with Sonic, Everyday Sounds Better. Visit for more information.

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