AudiologyOnline Phone: 800-753-2160
Sonic Captivate - April 2019

Sonic Puts You in the Sweet Spot for Success!


Discover How Exceptional Value and a Complete Wireless Lineup are Giving Sonic Something to Celebrate at Audiologynow! 2016.

SOMERSET, NJ  April 8 – Sonic is hitting the “sweet spot” for hearing care professionals with a win-win combination of wireless devices in five performance levels and exceptional value. Built on Sonic’s Speech Variable Processing Platform, the popular lineup includes Celebrate, Cheer and Journey in features and styles that accommodate a broad range of hearing loss needs, lifestyles and budgets.  Wireless connectivity is standard in all styles from discreet CICs to powerful BTEs.

“Delivering exactly what the market needs has enabled Sonic to become the fastest growing manufacturer in the hearing care industry today,” said Joseph A. Lugara, Sonic President & Chief Operating Officer. “Our ability to offer a complete lineup of impressive hearing technologies and innovative programs at attractive price points gives our professional partners a clear advantage in today’s highly competitive marketplace.”

Benefits at Every Level

The new portfolio has strong consumer appeal, offering benefits at every performance level including convenient wireless capabilities for easy connectivity to cell phones, music players, PCs and more, including the SoundLink App.

Celebrate offers premium technology features, such as Frequency Transfer, Reverb Reduction, and Speech Priority Volume Control, which prioritizes the speech frequencies that patients want to hear.  Mid- to entry-level technology in feature-packed Cheer includes a choice of digital signal processing options:  Phoneme Focus, which maintains the individual clarity of sounds; or Envelope Focus which preserves envelope information in the speech signal, helpful for certain populations.  Journey is a Super Power BTE that combines power and performance to give people with extreme hearing loss more confidence in day-to-day conversations. 

Sophisticated Technology and Innovative Features 

Celebrate, Cheer and Journey share a number of powerful features.  Fast-acting Speech Variable Processing helps keep sound natural and speech clear. Frequency Transfer increases audibility for users with high-frequency hearing loss without dramatically compressing the signal.

Speech Priority Noise Reduction works to separate speech from surrounding noise for better speech understanding and greater comfort. The Adaptive Feedback Canceller quickly and effectively removes offending feedback signals for squeal-free, easy listening without sacrificing gain.

“This is the most comprehensive portfolio of advanced technology solutions that Sonic has ever offered,” said Lugara. “It is a one-stop destination for hearing solutions that make everyday sounds better for people no matter what their day-to-day situations or hearing needs are. For both our partners and consumers this appears to be a formula for success.”

Visit the Sonic Booth (#1217) at AudiologyNOW! 2016, April 13-15 in Phoenix.  For more information about Sonic and Sonic product families, visit or the Sonic Expo Page on AudiologyOnline.

2019 NIHL Series | 4 advanced-level live webinars | June 5, 12, 19, + 26 | 12:00 pm EDT | Guest Editor: Brian J. Fligor, ScD, PA