Phone: From Bland to Brand - How to Create a Compelling Brand for Your Practices
Course: #29591 1 Hour
Creating a compelling brand for your audiology practice is critical in helping you to stand out in a competitive market. Yet, brand and branding is something that is often overlooked or left to chance in many practices. In this highly visual presentation, Les Jones will de-bunk some of the myths surrounding brand and provide a number of practical hints and tips that will help you to develop a distinctive brand for your practice. He will also talk about how brand can be used as a powerful management tool to improve team engagement and productivity.
Course created on June 8, 2017
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Learning Outcomes
- After this course learners will be able to explain how to use brand and branding as a positive management tool within a hearing aid practice.
- After this course learners will be able to list the key elements that make up a successful brand.
- After this course learners will be able to explain what brand is and why it is important to a hearing aid practice.
Agenda
| 0-25 Minutes | Introduction; Brands and Branding in your practice |
| 25-40 Minutes | De-bunking the myths of a brand |
| 40-60 Minutes | Developing a distinctive brand for your practice; Conclusion |
Course Presenter
Les Jones
Les Jones is a creative director, photographer and magazine publisher. He has worked within the dental sector for the past six years helping dental practices become more commercial and creative in their approach to business, with a specific emphasis on marketing and brand development. Outside of the dental sector, Les publishes his own, one-man creative magazine called ‘Elsie’. Elsie is an eclectic magazine that, when launched in 2011 was voted 'one of the top ten new magazines in the world' by the prestigious New York Library Journal.
Sponsor Disclosure: This Course is presented by Widex in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
International Association for Continuing Education and Training
Allied Health Media, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). Allied Health Media complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, Allied Health Media is authorized to issue the IACET CEU. Allied Health Media, LLC, is authorized by IACET to offer 0.1 CEUs for this program.
International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.