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How Can Today's Technologies Help Attract New Patients?

Keeley Moore, MA, CCC-A, Jeanette Fitzke, AuD, Ellen Frederick, AuD

August 5, 2019

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Question

How can today’s new technologies help practice owners attract new patients?

Answer

Keeley Moore, MA: Patients often identify state-of-the-art technology with professionalism.  Create awareness within your community. Consider offering hearing care protection at your clinic. Think about participating next time there is a health fair at the community center by giving a presentation about the importance of hearing protection. Or contact the music department at a local high school or university and offer to introduce students to the importance of hearing protection. It’s a great way to start building awareness of your clinic and your services, as well as build your referral base. 

Jeanette Fitzke, AuD: Providing a personalized experience can help you differentiate your clinic. Put yourself in your patient’s shoes when you are looking for a service provider. Continue to think of ways you and your staff can make your patients feel special as soon as they walk through your door.

Taking the time to get to know your patient is always appreciated in the long run. Current and new hearing care technologies can help. Making your patient feel important through a more personalized experience creates trust and confidence in you and makes counseling easier later on in the amplification assessment process. sales process.  

Ellen Frederick, AuD: A positive word of mouth is invaluable to any business. A recommendation or positive review from a current patient is a great way to generate interest and attract new patients. 

One way to impress patients is to show them something completely new and different – something memorable that they can see or hear and talk about when meeting with family and friends. It could be a video of their own ear canal made with an otoscope. Or, a demonstration of amplification using real ear or speech mapping. It could also be the newest and most advanced technology within hearing care counseling, such as 3D ear scanning. The time it takes to personalize the experience will pay off in positive word of mouth – and more referrals – down the road. 

man and woman crossing the street

 

This Ask the Expert is an excerpt from the interview, Rethink Audiology: Delivering Personalized Care In the Age of Over-the-Counter Solutions.​​


keeley moore

Keeley Moore, MA, CCC-A

Field Clinical Audiologist, Central region, Otometrics, a division of Natus

Keeley Moore, MA, CCC/A, is a Field Clinical Audiologist at Otometrics, a division of Natus, where she acts as client liaison for product support as well as offer clinical education and training. She has more than 15 years of experience as a practicing audiologist. She joined Otometrics from the Illinois Early Hearing Detection and Intervention Program, where she was an audiological consultant.  While there, she played a key role in training and supporting lay hearing screeners, which included teaching OAE hearing screening courses and leading practicum for lay screeners.  Prior to that position, Dr. Moore was a clinical and educational audiologist with a non-profit speech and hearing clinic. In that position, she served a diverse patient population and performed pediatric through geriatric behavioral audiometric assessment; and implemented habilitation and rehabilitation services.  She also performed hearing aid and FM selection, fitting, verification, and management. Additionally, she counseled and taught advocacy skills to parents, students, and professionals, among many other responsibilities. She has also worked in ENT clinics and hospital environments; and is skilled in a broad spectrum of audiology and vestibular practices. 

Dr. Moore served honorably in the United States Marine Corps from 1985 through 1990, as a non-commissioned officer. She holds a B.A. in speech and hearing sciences from Indiana University, earning her Masters in Audiology from The Ohio State University. She holds a certificate of clinical competence and is certified by the American Board of Audiology.


jeanette fitzke

Jeanette Fitzke, AuD

Team Lead and Field Clinical Specialist, West region, Otometrics, a division of Natus

Jeanette Fitzke, AuD, joined Otometrics, division of Natus, in February 2015 as the West Regional Field Clinical Audiologist where she has trained several providers and given multiple local, state and national presentations and lectures on a variety of Audiology, Vestibular, Telehealth, and Business related topics pertinent to the hearing and balance healthcare industry.  She has 17 years of clinical experience in such settings as ENT, hospital, and multi-specialty clinics where she worked with a variety of age populations and focused on diagnostics, hearing aid services, vestibular care, and electrophysiological testing.  

Dr. Fitzke obtained her B.S. from University of Arizona, M.S. from Arizona State University and AuD from A.T. Still University.  She is currently a member of the American Speech Hearing Association and American Academy of Audiology and holds her Clinical Certificate of Competency in Audiology.


ellen frederick

Ellen Frederick, AuD

Field Clinical Audiologist, East region, Otometrics, a division of Natus

Ellen Frederick, AuD, is the field clinical audiologist in the Eastern United States for Otometrics, a division of Natus.  Dr. Frederick has gained experience in a variety of practices and clinical settings working with neonates through geriatric individuals. Her experience includes diagnostic testing, vestibular evaluation, tinnitus management, hearing aid fitting, and research.  She has worked in several private audiology practices, otolaryngology practices, and University medical centers where she has been responsible for the business growth, development of audiology protocols, and optimizing the business/workflow within the clinic.  

Dr. Frederick received her Doctorate in Audiology from Arizona School of Health at A.T. Still University. 


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