AudiologyOnline Phone: 800-753-2160
Signia Quick Tips - January 2019

Can You Tell Me About the New Signia Brand of Premium Hearing Instruments?

Alina Urdaneta

April 5, 2016

Share:

Question

Can you tell me about the new Signia brand of premium hearing instruments?

Answer

Alina Urdaneta:  Signia is a new hearing aid brand we’re introducing only one year after the formation of Sivantos, Inc. The Signia brand will be built jointly with the Siemens brand over the coming years. We are very excited about this step, as we can leverage the best from both brands through dual branding. On the one hand we will continue to benefit from patients' confidence in the name Siemens, and on the other hand we will be able to connect with a younger and broader audience—especially Baby Boomers—through our new Signia brand that is more contemporary.

Our objective is to build on the strong Siemens heritage and reputation for quality and innovation, while developing over time a new brand with its own strength and independence. For the next several years, Signia will be co-branded with Siemens through a trademark license agreement. This will enable us to continue to market Siemens hearing aid technology with the Signia brand for many years to come.  

This Ask the Expert is an excerpt from an interview with Alina Urdaneta from Signia - read the full interview here.


alina urdaneta

Alina Urdaneta

Alina Urdaneta is Vice President, Marketing & Education at Signia.


Related Courses

Fitting Adults with a Broad Audible Bandwidth Using DSL: No, It Isn't Too Loud
Presented by Susan Scollie, PhD
Recorded Webinar
Signia

Presenter

Susan Scollie, PhD
Course: #14881 Hour
  'Excellent look into DSL'   Read Reviews
he DSL prescription was originally developed for use with young children, and historically has used more gain than prescriptions developed for use with older adults. In this presentation, we will cover how targets are different for children versus adults in the most recent version of DSL, and discuss evidence and protocols for creating beneficial yet comfortable fittings. This course is part of the Signia Expert Series.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

New Wireless, Binaural Processing Reduces Problems Associated with Wind Noise in Hearing Aids
Presented by Katja Freels, Dipl.Ing., Claudia Pischel, MSc, Cecil Wilson, MSc, Tish Ramirez, AuD
Text/Transcript
Signia

Presenters

Katja Freels, Dipl.Ing.Claudia Pischel, MScCecil Wilson, MScTish Ramirez, AuD
Course: #269231 Hour
  'Interesting'   Read Reviews
This article discusses a new binaural technology used to improve listening comfort in windy situations in Siemens hearing aids from Sivantos. Studies validating the benefit provided by the feature is described.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

Maximizing Speech Intelligibility for Open Canal Fittings
Presented by Josef Chalupper, PhD, Robert Kasanmascheff
Text/Transcript
Signia

Presenters

Josef Chalupper, PhDRobert Kasanmascheff
Course: #119551 Hour
  'informative'   Read Reviews
No CEUs/Hours Offered
Psychoacoustic models for speech intelligibility and loudness can be used successfully for deriving a prescriptive fitting rule specifically to high frequency hearing losses. This article describes the development of a new prescriptive fitting algorithm for high frequency hearing losses, OPEN, including a detailed rationale and supporting clinical studies.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

How Loud is Too Loud? Using LDL Measures for Hearing Aid Fitting and Verification (PART 1)
Presented by H. Gustav Mueller, PhD
Recorded Webinar
Signia

Presenter

H. Gustav Mueller, PhD
Course: #8271 Hour
  'good presentation, good slides, wonderful audiologist!'   Read Reviews
No CEUs/Hours Offered
A discussion of LDLs and their clinical use for fitting hearing instruments.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

Before the Hearing Aid Fitting: What Pre-Tests Provide "Bang for the Buck"? (Part 1)
Presented by H. Gustav Mueller, PhD
Recorded Webinar
Signia

Presenter

H. Gustav Mueller, PhD
Course: #8491 Hour
  'Practical aspects of the topic'   Read Reviews
No CEUs/Hours Offered
This course provides a discussion of various pre-fitting measures that can provide valuable insight to the abilities, preferences and expectations of the wearer.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More