Can you tell me about the new Signia brand of premium hearing instruments?
Answer
Alina Urdaneta: Signia is a new hearing aid brand we’re introducing only one year after the formation of Sivantos, Inc. The Signia brand will be built jointly with the Siemens brand over the coming years. We are very excited about this step, as we can leverage the best from both brands through dual branding. On the one hand we will continue to benefit from patients' confidence in the name Siemens, and on the other hand we will be able to connect with a younger and broader audience—especially Baby Boomers—through our new Signia brand that is more contemporary.
Our objective is to build on the strong Siemens heritage and reputation for quality and innovation, while developing over time a new brand with its own strength and independence. For the next several years, Signia will be co-branded with Siemens through a trademark license agreement. This will enable us to continue to market Siemens hearing aid technology with the Signia brand for many years to come.
This Ask the Expert is an excerpt from an interview with Alina Urdaneta from Signia - read the full interview here.
Alina Urdaneta
Alina Urdaneta is Vice President, Marketing & Education at Signia.
Related Courses
1https://www.audiologyonline.com/audiology-ceus/course/signia-expert-series-managing-unilateral-36717Signia Expert Series: Managing Unilateral Hearing Loss - How Can CROS Systems Help?Non-surgical options for managing significant unilateral hearing loss include remote microphone and CROS systems. Although remote microphone systems are often the recommended choice for school-aged children, CROS systems have the potential to help adults and children in a variety of listening situations. This course will review recent research related to the potential benefits and limitations of CROS systems for adults and children with unilateral hearing loss.auditory, textual, visual
Non-surgical options for managing significant unilateral hearing loss include remote microphone and CROS systems. Although remote microphone systems are often the recommended choice for school-aged children, CROS systems have the potential to help adults and children in a variety of listening situations. This course will review recent research related to the potential benefits and limitations of CROS systems for adults and children with unilateral hearing loss.
2https://www.audiologyonline.com/audiology-ceus/course/auditory-wellness-what-clinicians-need-36608Auditory Wellness: What Clinicians Need to KnowAs most hearing care professionals know, the functional capabilities of individuals with hearing loss are defined by more than the audiogram. Many of these functional capabilities fall under the rubric, auditory wellness. This podcast will be a discussion between Brian Taylor of Signia and his guest, Barbara Weinstein, professor of audiology at City University of New York. They will outline the concept of auditory wellness, how it can be measured clinically and how properly fitted hearing aids have the potential to improve auditory wellness.auditory
As most hearing care professionals know, the functional capabilities of individuals with hearing loss are defined by more than the audiogram. Many of these functional capabilities fall under the rubric, auditory wellness. This podcast will be a discussion between Brian Taylor of Signia and his guest, Barbara Weinstein, professor of audiology at City University of New York. They will outline the concept of auditory wellness, how it can be measured clinically and how properly fitted hearing aids have the potential to improve auditory wellness.
3https://www.audiologyonline.com/audiology-ceus/course/understanding-patient-empowerment-along-hearing-37890Understanding Patient Empowerment Along the Hearing Health JourneyMost clinicians recognize the importance of empowerment in the patient journey, but do they know what it really means for a patient to feel empowered? Find out in this engaging and informative podcast with WSA research scientist, Sarah Gotowiec, PhD, who reviews the five dimensions of patient empowerment and how clinicians can apply her research to empower patients more effectively throughout the patient journey. This recent open access article is the focus of her discussion: https://www.tandfonline.com/doi/full/10.1080/14992027.2021.1915509auditory
Most clinicians recognize the importance of empowerment in the patient journey, but do they know what it really means for a patient to feel empowered? Find out in this engaging and informative podcast with WSA research scientist, Sarah Gotowiec, PhD, who reviews the five dimensions of patient empowerment and how clinicians can apply her research to empower patients more effectively throughout the patient journey. This recent open access article is the focus of her discussion: https://www.tandfonline.com/doi/full/10.1080/14992027.2021.1915509
4https://www.audiologyonline.com/audiology-ceus/course/signia-expert-hearingaid-fitting-nuggets-37894Signia Expert Series: Hearing Aid Fitting Nuggets Mined From Recent ResearchEach year, over 300 articles are published in professional journals related to the function and fitting of hearing aids. Some are rather esoteric, but others have data that provide unique fitting tips that can be applied on Monday morning! We'll review the key findings of some of this emerging research that hopefully will be useful to you and beneficial for your patients.auditory, textual, visual
Each year, over 300 articles are published in professional journals related to the function and fitting of hearing aids. Some are rather esoteric, but others have data that provide unique fitting tips that can be applied on Monday morning! We'll review the key findings of some of this emerging research that hopefully will be useful to you and beneficial for your patients.
5https://www.audiologyonline.com/audiology-ceus/course/signia-expert-help-pts-heartv-37895Signia Expert Series: What Did They Say? Potential Solutions for Helping Patients Hear the TelevisionWatching television or movies at home is a very common leisure activity for adults. Yet, people with hearing loss often struggle to hear the television. This presentation will discuss the importance of television or movie viewing and will offer some evidence-based solutions for improving the television viewing experience for adults with hearing loss.auditory, textual, visual
Watching television or movies at home is a very common leisure activity for adults. Yet, people with hearing loss often struggle to hear the television. This presentation will discuss the importance of television or movie viewing and will offer some evidence-based solutions for improving the television viewing experience for adults with hearing loss.
