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Phonak Infinio Ultra - February 2026

World Hearing Day: Moving from Awareness to Action in Clinical Practice

Brandy Pouliot, AuD

March 4, 2026

Question

On World Hearing Day, how can clinicians look beyond the audiogram to uncover the emotional and social barriers that stop patients from adopting hearing aids?

Answer

Figure

March 3rd is World Hearing Day, and if you were scrolling on the internet that day, chances are high you were exposed to some content talking about the overall importance of hearing; from protection to treatment and everywhere in between. Having this message amplified throughout the world is a testament to how important hearing is to overall health, and the fantastic benefits individuals (and friends and family) receive from better hearing.

Creating awareness for better hearing health may encourage someone to become more aware of the hearing challenges they are noticing for themselves, and may inspire them to take the first step in getting their hearing tested.

Clinically, you can be primed to receive new patients wondering if their hearing is really changing after the flurry of social media posts, articles, and video stories. It is important, as a clinician, to look beyond the audiogram to determine your patients’ hearing goals, educate them on the cognitive, social, and physical benefits they can receive from hearing better, and encourage them throughout their hearing journey to stick with their treatment protocol.
 


brandy pouliot

Brandy Pouliot, AuD

Brandy Pouliot, Au.D., is the Director of Audiology and Education for Sonova, US. She earned her Doctor of Audiology degree from Nova Southeastern University and practiced privately until she joined Phonak in 2012 as a Lyric Clinical Trainer.  Brandy has presented informative sessions regarding Sonova products, thought leadership topics such as eAudiology, Family Centered Care, cognition, social-emotional and physical well-being, and led experiential trainings locally and globally.  Dr. Pouliot is passionate about supporting audiologists and patients live a life without limitations.


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