A review of findings from the MarkeTrak 10 consumer survey of hearing aid owners and non-owners conducted by Hearing Industries Association, with takeaways for audiologists and hearing aid dispensers.
Course created on March 16, 2020
- After this course, participants will be able to report key findings from MarkeTrak 10 regarding: hearing aid market penetration; reasons/motivation for hearing aid purchase; price/payment issues.
- After this course, participants will be able to explain factors relating to hearing aid satisfaction based on MarkeTrak 10 research.
- After this course, participants will be able to discuss how hearing care professionals can impact hearing aid satisfaction based on MarkeTrak 10 data.
- After this course, participants will be able to explain consumers' experiences with PSAPs and OTC devices based on MarkeTrak 10 research and list takeaways for hearing care professionals.
|0-10 Minutes||MarkeTrak Overview: Mission, Purpose, History|
|10-30 Minutes||Key findings from MarkeTrak 10: Adoption rates, reasons for purchase (owners v non-owners), price/payment issues|
|30-50 Minutes||MarkeTrak 10 Findings: Satisfaction|
|50-90 Minutes||MarkeTrak 10 findings: Hearing Care Professional|
|90-100 Minutes||Awareness and Education|
|100-120 Minutes||Insights on OTC Devices, PSAPs|
Kate Carr is president of Hearing Industries Association. She has more than 20 years of leadership experience in the non-profit sector. Most recently, Carr served as the CEO of Citizens United for Research in Epilepsy (CURE) where she worked on transformational growth of the organization as it entered its 20th year of operations.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
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