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20Q: Consumer Insights on Hearing Aids, PSAPs, OTC Devices, and More from MarkeTrak 10

Course: #344042 Hours 1650 Reviews
Text/Transcript

A review of findings from the MarkeTrak 10 consumer survey of hearing aid owners and non-owners conducted by Hearing Industries Association, with takeaways for audiologists and hearing aid dispensers.

Course created on March 16, 2020

Preview Exam

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CEUs/Hours Offered: AAA/0.2 Intermediate; ACAud/2.0; AHIP/2.0; ASHA/0.2 Intermediate, Professional; BAA/2.0; CAA/2.0; Calif SLPAB/2.0; Calif. HADB/2.0 Hearing Aid Related; IACET/0.2; IHS/2.0; NZAS/2.0; SAC/2.0; TX TDLR/2.0 Non-manufacturer, TX-142-20-054

Learning Outcomes

  • checkmarkAfter this course, participants will be able to report key findings from MarkeTrak 10 regarding: hearing aid market penetration; reasons/motivation for hearing aid purchase; price/payment issues.
  • checkmarkAfter this course, participants will be able to explain factors relating to hearing aid satisfaction based on MarkeTrak 10 research.
  • checkmarkAfter this course, participants will be able to discuss how hearing care professionals can impact hearing aid satisfaction based on MarkeTrak 10 data.
  • checkmarkAfter this course, participants will be able to explain consumers' experiences with PSAPs and OTC devices based on MarkeTrak 10 research and list takeaways for hearing care professionals.

Agenda

0-10 Minutes MarkeTrak Overview: Mission, Purpose, History
10-30 Minutes Key findings from MarkeTrak 10: Adoption rates, reasons for purchase (owners v non-owners), price/payment issues
30-50 Minutes MarkeTrak 10 Findings: Satisfaction
50-90 Minutes MarkeTrak 10 findings: Hearing Care Professional
90-100 Minutes Awareness and Education
100-120 Minutes Insights on OTC Devices, PSAPs

Reviews

1650 Reviews

Presented By


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Presenter Disclosure: Financial: Kate Carr is president of Hearing Industries Association. Non-Financial: Kate Carr has no relevant non-financial relationships to disclose.

Content Disclosure: This learning event does not focus exclusively on any specific product or service.

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American Academy of Audiology

American Academy of Audiology

AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.2 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.


Australian College of Audiology

Australian College of Audiology

AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 2 CEP.


Association of Hearing Instrument Practitioners of Ontario

Association of Hearing Instrument Practitioners of Ontario

The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).


American Speech-Language-Hearing Assn.

American Speech-Language-Hearing Assn.

This course is offered for 0.2 ASHA CEUs (Intermediate level, Professional Area)


British Academy of Audiology

British Academy of Audiology

This course has been accredited with 2 CPD point/s by the British Academy of Audiology.


Canadian Academy of Audiology

Canadian Academy of Audiology

The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.


California Speech-Language Pathology & Audiology Board

AudiologyOnline.com is approved by the California Speech-Language Pathology and Audiology Board as a Continuing Professional Development Provider, approval number PDP 267. This course may meet the requirements for 2 hours of continuing education credit for audiologists as required by the California Speech-Language Pathology and Audiology and Hearing Aid Dispensers Board. The responsibility for determining whether or not this specific course counts toward an individual's requirements for license renewal is up to the individual. Please refer to the CA state board rules regarding allowable topics and self-study limits: http://www.speechandhearing.ca.gov/licensees/ce_req.shtml


California Hearing Aid Dispensers Bureau


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International Association for Continuing Education and Training

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International Hearing Society

International Hearing Society

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New Zealand Audiological Society

New Zealand Audiological Society

This course is offered for 2.0 Continuing Education points through the New Zealand Audiological Society.


Speech-Language & Audiology Canada

Speech-Language & Audiology Canada

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Texas Department of Licensing and Regulation

This course is approved by the Texas Department of Licensing and Regulation for 2 contact hour(s) for Hearing Instrument Fitters and Providers. No more than 10 contact hours per renewal period may be earned from an approved online continuing education course offered by an approved continuing education sponsor. No more than 5 contact hours per renewal period may be earned from an approved continuing education course offered by an approved manufacturer continuing education sponsor.