Course Details Course # 19793 Attracting First-time Users: An Insight-based Marketing Approach http://www.audiologyonline.com/audiology-ceus/course/attracting-first-time-users-insight-19793 P2H Register NowPreview Exam CEUs/Hours Offered: AAA/0.2 Intermediate; ACAud/2.0; AHIP/2.0; BAA/2.0; CAA/2.0; Calif. HADB/2.0 Hearing Aid Related; IHS/2.0; Kansas DHE, LTS-S0035/2.0 Course Abstract An Oticon-initiated multi-national survey of 750 potential first time users provided insight to the way potential users seek out information. This material provides insight into how a consumer awareness/motivation campaign can be designed to move as many patients as possible to the point of seeking out hearing care. The nature of the approach used will be discussed. Search Course Listings Browse Course Topics Course Learning Outcomes Preview Exam Participants will be able to identify the reasons why first time users choose to proceed with using amplification.Participants will be able to identify practical applications for generating new user traffic in their offices.Participants will be able to discuss the research behind proven market initiatives for attracting first time users to their offices.Participants will be able to explain the reasons why specific marketing strategies work effectively with first time users.Participants will be able to develop their own marketing campaign designed for first time users. Average Rating (76 Reviews) Most Recent Comments Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on May 14, 2013 easy to follow Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on May 7, 2013 Some nice insight on the topic presented! Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on April 12, 2013 Dr. Oliver puts the information in a way that is easy to understand. Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on April 8, 2013 tons of good info Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on March 13, 2013 Questions asked were easy to remember from the text Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on February 27, 2013 info Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on February 26, 2013 course being written Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on February 13, 2013 Information was relevant to me Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on February 1, 2013 knowing staticts helps to increase business Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on January 29, 2013 Good Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on January 28, 2013 interesting statistics and pertinent identification of motivating factors Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on January 24, 2013 common sense approach....well laid out Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on January 8, 2013 Very detailed results Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on January 7, 2013 Great information! Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on December 31, 2012 Lot of research based outcome data. Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on December 28, 2012 excellent strategies in contacting and assisting the new user Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on December 27, 2012 The information was backed up with good research data from the mindset of the patient. It covered all aspects to include how best to market to those people that need the help from a hearing healthcare professional. Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on December 4, 2012 Very well organized and useful. Well done! Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on November 26, 2012 Good research to back their marketing Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on November 24, 2012 Lot of Marketing Data Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on November 22, 2012 Concise with good statistics Attracting First-time Users: An Insight-based Marketing Approach Review by: Member on November 20, 2012 Information and insight Course Information This is a Text/Transcript course published on January 6, 2012 which you can save and print. Review Technical Requirements Visit our Contact us page or give us a call if you have questions. Course Presenters Sheena Oliver, AuD, MBA Vice President, Marketing Sheena D. Oliver, AuD, MBA - Vice President, Marketing, Oticon, Inc.Sheena D. Oliver, Vice President, Marketing for Oticon, Inc. is responsible for Oticon’s overall marketing strategy, overseeing the company’s marketing, advertising and public relations initiatives across all product lines. As an audiologist, Sheena has a unique understanding of the day-to-day needs of hearing care professionals. She provides a positive environment that encourages communication and critical information sharing and results in innovative approaches that better address the needs of our business partners. Previously, as manager of Oticon Pediatrics, Sheena helped to establish Oticon Pediatrics as a distinct brand and a valuable single source for optimal solutions for children with hearing loss. An alumna of the University of Pittsburgh, she earned her Doctor of Audiology degree from Salus University and holds a Masters in Business Administration from Temple University. Mary Porath, AuD Clinical Channel Manager Mary Porath is Channel Marketing Manager for Oticon, Inc., responsible for developing marketing programs and services for medical/clinical practices in the US market. Dr. Porath has extensive international experience in program development and product management in the hearing care industry. She was a clinical audiologist at University Hospitals of Cleveland and served as Senior Lecturer at the Case Western Reserve School of Medicine for over 15 years. Her presentations and publications include a historical chapter on the History of Hearing Aids, as well as her research teams’ work on the SIMEHD implantable device. Dr. Porath is a consultant to a charitable diagnostic and dispensing service in Santa Rosa de Copan, Honduras, which helped to progress to a financially self-sustaining service. Nancy Palmere David Roback, MEd Director of Strategic Marketing David M. Roback, M.Ed. – Director of Strategic Marketing, Oticon, Inc., is responsible for strategic planning and execution, channel management, and developing innovative programs and tools that support our customers. This requires understanding customer needs to ensure benefit driven support. David has extensive marketing experience in the hearing healthcare industry, including business to business and consumer marketing, branding, and international product launches. He received his BA from Carleton College and M.Ed from Vanderbilt University Disclosure: Sheena D. Oliver, AuD, MBA is Vice President of Marketing for Oticon, Inc. Continuing Education Information CEUs/Hours Offered: AAA/0.2 Intermediate; ACAud/2.0; AHIP/2.0; BAA/2.0; CAA/2.0; Calif. HADB/2.0 Hearing Aid Related; IHS/2.0; Kansas DHE, LTS-S0035/2.0 Passing an online exam will be required to earn continuing education credit. Please Note: The CEU exam and course evaluation must be completed within 30 days of course registration. Event participation is free, but you must be a CEU Total Access member to complete the exam and earn the continuing education credit. American Academy of Audiology Audiology Online is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.2 CEUs. Academy approval of this continuing education activity does not imply endorsement of course content, specific products, or clinical procedures. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology. Australian College of Audiology AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 2 CEP. Association of Hearing Instrument Practitioners of Ontario The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU). British Academy of Audiology This course has been accredited with 2 CPD point/s by the British Academy of Audiology. Canadian Academy of Audiology The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association. California Hearing Aid Dispensers Bureau Course meets the qualifications for 2 hours of continuing professional development credit for hearing aid dispensers as required by the Speech-Language Pathology and Audiology and Hearing Aid Dispensers Board of California. International Hearing Society This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here. Kansas Department of Health and Environment Kansas Department of Health and Environment: Approved for 2 continuing education clock hours for Kansas licensed Audiologists by the Kansas Department of Health and Environment. Long-Term Sponsorship number LTS-S0035.AudiologyOnline.com is approved by the California Speech-Language Pathology and Audiology Board to provide CEUs, approval number PDP 267. If you have any technical questions or problems related to this course, please contact AudiologyOnline toll free at 800-753-2160 To Top
