This course will discuss how to successfully implement a multilayered marketing strategy to positively influence your practice. The truths and myths of digital marketing will be discussed, along with how to utilize segmentation, and how to implement the entrepreneurial operating system (EOS) to simplify the strategic planning process for the hearing healthcare practitioner.
This course is part of the 2024 Industry Innovations Summit.
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Course Preview
Watch the first six minutes of the course. Register for immediate access to the full course, which will also appear on your Pending Courses page.
Learning Outcomes
- After this course, participants will be able to explain how to implement a multilayered, omnichannel marketing strategy that is data-driven and positively influences their practice.
- After this course, participants will be able to list 1-2 strategies to help more patients on their hearing journey.
- After this course, participants will be able to describe the truths and myths of digital marketing.
Course created on February 1, 2024
Agenda
0-10 Minutes | Introduction and Presenter History/Background |
10-25 Minutes | Segmentation and Why HCPs Should Care |
25-35 Minutes | Social Media, Marketing Automation, and Email Marketing |
35-50 Minutes | Planning Your Digital Marketing Strategy |
50-55 Minutes | Patient Financing and Marketing |
55-60 Minutes | Q and A, Summary |
Reviews
110 ReviewsPresented By
Blaise Delfino
MS HIS
Blaise Delfino, M.S. - HIS is an innovative leader in the field of hearing healthcare with 10 years of experience as a licensed hearing instrument specialist. With a progressive career spanning operations, sales, marketing, and business management, Blaise possesses a wealth of experience and expertise that has been proven in the audiology private practice setting. As a former private practice owner, Blaise has successfully driven profitability and margins year over year through strategic planning, strong leadership, and motivational interviewing. In the clinic, he encountered patients from all walks of life, understanding the diverse financial circumstances they may face. With a steadfast dedication to prioritizing the needs of the patient over financial constraints, Blaise consistently fit patients to their specific hearing needs. This mindset ensured that optimal care and financial accessibility were harmoniously balanced, promoting a patient-centered approach while also maintaining the sustainability and success of the practice. Known for a forward-thinking and performance-oriented approach, Blaise constantly strives to push the boundaries of innovation in the industry. He invented the world’s first custom adjustable earplug called “Fader Plugs” and hosts a top-rated hearing healthcare podcast, The Hearing Matters Podcast. With a deep understanding of the challenges individuals with hearing loss face, Blaise is dedicated to spreading awareness and improving access to quality care. In addition to his hands-on experience as a private practice owner, he also serves as the Director of Professional Relations at Starkey Hearing Technologies.
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Sponsor Disclosure: This Course is presented by CareCredit & Allegro Credit in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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NOTE: Full attendance for all courses is mandatory. Please view the entire course.
Passing an online exam and completing a course evaluation will be required to earn continuing education credit.
Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.
On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.
To participate in the course, complete the exam and course evaluation, and earn continuing education credit, you must be a AudiologyOnline member. Participants must complete the entire course; partial credit is not allowed.
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 AAA CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
International Association for Continuing Education and Training
continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.1 CEUs for this program.
International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.