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Becoming the Captain of Your Audiology Ship in the Digital Age

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1.  Which one of the following is a marketing myth? We’re too small and don’t need marketing Marketing is bad Hearing Healthcare Practitioners learn marketing in school Marketing is easy

2.  What is the correct definition of marketing? Marketing is the process of getting the public education on and excited about an organization’s products and services. Marketing is the process of selling unnecessary products to patients. Marketing is the process of spending company budget on promotional items. Marketing is the process of maintaining social media accounts.

3.  What percent of consumers start their buying journey online? 95% 14% 87% 25%

4.  Which of the following is one of the 4 P’s of marketing? Product Participation Proof of concept Planning

5.  Which of the following is true about email marketing? Email marketing is not a good source of business Email marketing has a positive impact on the patient experience Email marketing is not an important part of the digital marketing toolbox Automated workflow is not an important part of email marketing