This course will introduce various marketing concepts to include marketing goals and techniques. The course will also look at how both hearing aid marketing and consumers have changed over the years and how hearing aid practices can adjust their strategies to improve their marketing impact.
Course created on May 27, 2021
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Learning Outcomes
- After this course, participants will be able to describe the various marketing strategies for a hearing aid practice and provide examples of each.
- After this course, participants will be able to discuss how marketing has changed over the years and how today’s consumer reflects those changes.
- After this course, participants will be able to discuss the concept of content marketing in a hearing care practice and how we can merge this with the concept of consumer life-cycle marketing.
- After this course, participants will be able to list the components to a marketing plan for a hearing aid practice and describe each in detail.
Agenda
| 0-5 Minutes | Introduction |
| 5-15 Minutes | What is Marketing? |
| 15-25 Minutes | Marketing Purpose and Strategies |
| 25-35 Minutes | Audiology Marketing: Then vs Now |
| 35-45 Minutes | Hearing Aid Consumer: Then vs Now |
| 45-55 Minutes | Merging Marketing Trends and Today’s Consumer |
| 55-85 Minutes | Audiology Marketing Plan: Essential Elements |
| 85-90 Minutes | Summary/Q&A |
Reviews
172 ReviewsPresented By
Sarah Hunkele
AuD
Sarah is part of the Global Support team at Sonic and is responsible for providing audiology support and training as well as CE administration. She received her Master’s degree in Audiology from Northwestern University and her Au.D. from Salus University. Sarah has worked in a number of clinical settings including hospitals, ENT offices, and private practice. She has also worked as a facilitator for the state of Georgia Newborn Hearing Screening Program and assisted in the education of various groups regarding audiology practices and protocols
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Sponsor Disclosure: This Course is presented by Sonic in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.
Full attendance is required, and the times you log in and out will be recorded and documented. If you log in to a live webinar late or if you log out early, you may not be able to earn CEU.
Passing an online exam and completing a course evaluation will be required to earn continuing education credit.
Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.
On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.
To participate in the course, complete the exam and course evaluation, and earn continuing education credit, you must be a AudiologyOnline member. Participants must complete the entire course; partial credit is not allowed.
AudiologyOnline is committed to ensuring accessibility to the widest possible audience. We are continually improving the user experience for everyone. If you have questions, requests, or would like to report an accessibility-related issue, please email accessibility@continued.com. We will review your request and respond in a timely manner.
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.15 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1.5 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
British Academy of Audiology
This course has been accredited with 1.5 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
International Association for Continuing Education and Training
continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.2 CEUs for this program.
International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 2.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.