This course will introduce various marketing concepts to include marketing goals and techniques. The course will also look at how both hearing aid marketing and consumers have changed over the years and how hearing aid practices can adjust their strategies to improve their marketing impact.
Please note, CEUs will no longer be available on this course after December 31, 2023.
Course created on May 27, 2021
Learning Outcomes
- After this course, participants will be able to describe the various marketing strategies for a hearing aid practice and provide examples of each.
- After this course, participants will be able to discuss how marketing has changed over the years and how today’s consumer reflects those changes.
- After this course, participants will be able to discuss the concept of content marketing in a hearing care practice and how we can merge this with the concept of consumer life-cycle marketing.
- After this course, participants will be able to list the components to a marketing plan for a hearing aid practice and describe each in detail.
Agenda
| 0-5 Minutes | Introduction |
| 5-15 Minutes | What is Marketing? |
| 15-25 Minutes | Marketing Purpose and Strategies |
| 25-35 Minutes | Audiology Marketing: Then vs Now |
| 35-45 Minutes | Hearing Aid Consumer: Then vs Now |
| 45-55 Minutes | Merging Marketing Trends and Today’s Consumer |
| 55-85 Minutes | Audiology Marketing Plan: Essential Elements |
| 85-90 Minutes | Summary/Q&A |
Reviews
170 ReviewsPresented By
Sarah Hunkele
AuD
Sarah is part of the Global Support team at Sonic and is responsible for providing audiology support and training as well as CE administration. She received her Master’s degree in Audiology from Northwestern University and her Au.D. from Salus University. Sarah has worked in a number of clinical settings including hospitals, ENT offices, and private practice. She has also worked as a facilitator for the state of Georgia Newborn Hearing Screening Program and assisted in the education of various groups regarding audiology practices and protocols
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Sponsor Disclosure: This Course is presented by Sonic in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.
Full attendance is required, and the times you log in and out will be recorded and documented. If you log in to a live webinar late or if you log out early, you may not be able to earn CEU.
Passing an online exam and completing a course evaluation will be required to earn continuing education credit.
Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.
On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.
To participate in the course, complete the exam and course evaluation, and earn continuing education credit, you must be a AudiologyOnline member. Participants must complete the entire course; partial credit is not allowed.
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