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Marketing Fundamentals for Hearing Aid Practices

View Course Details Please note: exam questions are subject to change.

1.  In which of the following marketing strategies is the focus on customer building, enhancing existing relationships and improving loyalty?
  1. Relationship marketing
  2. Transactional marketing
  3. Diversity marketing
  4. Undercover marketing
2.  In the past potential hearing aid customers searched an average of 2 sites before making a purchasing decision, now it takes an average of _____ touch points before a potential customer is converted to a buying customer.
  1. 5
  2. 10
  3. 15
  4. 20
3.  Which of the following would be the best option for a content marketing piece aimed at a consumer within the ‘purchase’ phase of the consumer life-cycle?
  1. Blog
  2. Public relations
  3. Website
  4. Special Promotions
4.  Marketing goals should be SMART, therefore they should be Specific, Measurable, Attainable, Realistic and _____________.
  1. Tested
  2. Time-bound
  3. Tricky
  4. Targeted
5.  Which of the following would you consider if looking at your target market’s psychographics?
  1. Personality, attitudes, and behavior
  2. Occupation, lifestyle, and values
  3. Lifestyle, values, and marital status
  4. Personality, attitude, and ethnic background

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