Textbook CE Course: Marketing in an Audiology Practice
Course: #39993Level: Advanced 44.5 Hours 55 Reviews
This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
Please note that to complete this course, you will need to read the textbook Marketing in an Audiology Practice. If you do not already have a copy of the textbook, you can purchase it at Plural Publishing, Inc.
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Learning Outcomes
- After this course, participants will be able to define the term marketing and how it differs from branding.
- After this course, participants will be able to describe the concepts of interventional audiology and disease state marketing and how they can be leveraged in an audiology practice to increase physician referrals.
- After this course, participants will be able to explain how to implement a comprehensive marketing plan for an audiology practice.
Course created on October 28, 2024
Reviews
55 ReviewsPresented By
Brian Taylor
AuD
Brian Taylor is a Doctor of Audiology and Senior Director of Audiology for Signia. He is also the editor of Audiology Practices, a quarterly journal of the Academy of Doctors of Audiology, editor-at-large for Hearing Health and Technology Matters and adjunct instructor at the University of Wisconsin. Dr. Taylor has authored several peer reviewed articles and textbooks and is a highly sought out lecturer. Brian has nearly 30 years of experience as both a clinician, business manager and university instructor.
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Financial: Brian Taylor is employed by Signia and is the author of Marketing in an Audiology Practice. Non-financial: Brian Taylor has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This course is presented in partnership with Plural Publishing, Inc., which publishes Marketing in an Audiology Practice.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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NOTE: Full attendance for all courses is mandatory. For self-study courses, this includes reading the full text, listening to the full audio recording, or watching the complete video, as appropriate for the format of the course.
Passing an online exam and completing a course evaluation will be required to earn continuing education credit.
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