(Reston, VA—November 13, 2007)— The American Academy of Audiology applauds the decision by Oticon, Inc., to supply its products only to distributors who directly fit and sell Oticon products to end-users through face-to-face in-person consultations. Under these guidelines, Oticon will refuse to accept new orders from distributor(s) who provide hearing aids to end-users through indirect means without direct contact. According to Oticon, examples of violations of the guidelines include sales of Oticon products through catalogues, mail order, or over the Internet, as such sales are effectuated without face-to-face in-person consultations between end-users and distributors. In a statement issued by the company, Oticon stated, "People with hearing loss deserve to make the best choices possible for themselves that best fit their individual needs. We believe this is best accomplished through a personal relationship with a dispensing professional in a face-to-face setting."
The Academy calls upon all other hearing aid manufacturers to follow Oticon's lead and implement similar hearing aid distribution guidelines. Click here to review the guidelines, effective November 9, 2007, on Oticon's Web site.
This decision is laudable, and sets a standard for all hearing aid manufacturers to follow. Evidence shows that successful hearing aid use is predicated on careful counseling, followed by selection, fitting, verification, and validation of the fitting—activities that can only be accomplished through the direct diagnosis and treatment by a licensed audiologist. The Academy has released a set of guidelines, "A Systematic Review of Health-Related Quality of Life and Hearing Aids: Final Report of the American Academy of Audiology Task Force on the Health-Related Quality of Life Benefits of Amplification in Adults" (Journal of the American Academy of Audiology, Volume 18:2, 2007), and a report, "Pre-Purchase Assessment Guideline for Amplification Devices" (Audiology Today, Volume Volume 12:3, 2000), to this effect.
The American Academy of Audiology is the world's largest professional organization of, by, and for audiologists. The active membership of more than 10,000 audiologists join together to provide the highest quality of hearing healthcare service to children and adults described by our national slogan "Caring for America's Hearing." For more information on the Academy, visit our Web site: www.audiology.org/AAA/CMS.
For more information about Oticon, visit www.oticonusa.com or the Oticon Web Channel on Audiology Online at www.audiologyonline.com/channels/oticon.asp
