AudiologyOnline Phone: 800-753-2160
Widex Evoke - February 2019

How Can I Save Time on Social Media Marketing for my Business?

Melanie Hecker, AuD

March 2, 2015

Share:

Question

I have a Facebook account for my business, but post rather infrequently because my time is too limited.  Do you have any suggestions to how to help this situation and get the most from my posts?

Answer

This is a question I hear frequently from practice owners.  Have you heard of social media managers? 

Social media managers are websites that use a dashboard to organize your social media.  If you are the sole person responsible for your social media but only have so much time to dedicate to it, how can you do it in a more realistic manner that makes the most of your time?  A social media manager might be the best way to go.  Some of these services are free and others require a monthly subscription of somewhere between $20 and $40.  There are many different ones out there, but the four that are the most well-known are Hootsuite, Sendible, Sprout Social, and Oktopost. 

You can indicate which forums you use, and then create all your content for a month or so.  Then you can say, “I want this content or this one picture with a blurb shared on these three sites at 5:00 pm.”  The manager website will automatically post what you want to whatever platform you want at whatever time you say.  You may just want one topic posted to your Twitter and something else posted to Facebook, Twitter and Google+.  You can organize all of that on your social media manager.  It is also helpful to have a platform that will post things when the readership is high during the day; some readers are early risers and use their social media before the working day begins.  You can be happily dreaming away, and all of your social media platforms have now been posted to for you. 

To make the most out of your posts, share your own original content to gain followers, fans, and devotees, but there is nothing wrong with linking outside articles and resources.  That can be a great way of increasing viewership.  Use pictures and videos, as readers seem to engage with something they can see and relate to.  If you share something strong from someone else, you will get that much more visibility, and it helps your credibility, as it is not all original content. 

Make sure that you are actively friending, following, inviting, or connecting with individuals on a daily basis.  Ask your followers to interact with you on social media.  Use pictures and videos to engage your readers.  People are watching who their friends like and engage with on social media.  It will be important not only to put ourselves out there, but that we make each post as impactful or positive as we can.  Make sure that everything you put out there serves a purpose.

For more information on using social media in your practice, view the Widex recorded webinar, Strengthen Your Business with Social Media.  You may also learn more about Widex at the Widex Expo Page on AudiologyOnline. 


melanie hecker

Melanie Hecker, AuD

Audiologist

Dr. Melanie Hecker completed her Bachelor of Arts degree in Communication Sciences and Disorders from the University of Florida, relocating to Maryland to pursue her Doctorate of Audiology at Towson University.

Dr. Hecker most recently was the lead audiologist at a private practice in Laurel, Maryland. Dr. Hecker’s previous clinical experience has been in an array of clinical audiological settings, including participation in the Cleft Lip and Palate team at the Greater Baltimore Medical Center as well as working with cochlear implant and special needs students in the Baltimore City Public School System. Additionally, Dr. Hecker provided services at private practice audiology and otolaryngology settings in the Greater Baltimore/Washington Metro area.

Dr. Hecker is currently a Fellow of the American Academy of Audiology (AAA), an active member and Treasurer of the Maryland Academy of Audiology (MAA) and is licensed in the state of Maryland. 


Related Courses

Strengthen Your Business with Social Media
Presented by Melanie Hecker, AuD
Recorded Webinar
Widex

Presenter

Melanie Hecker, AuD
Course: #246151 Hour
  'Recorded video'   Read Reviews
This session will tour the various social media platforms available to hearing healthcare professionals. Learn how to utilize social media to enhance your brand, increase patient traffic and visibility as well as strengthen customer loyalty.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

Widex CROS Verification
Presented by Melanie Hecker, AuD
Recorded Webinar
Widex

Presenter

Melanie Hecker, AuD
Course: #246141 Hour
This session will review unique features and benefits of the Widex wireless CROS system. Emphasis will be paid on learning how to verify your CROS/BICROS fitting for optimal patient benefit and satisfaction.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

Widex Business Development: How to Overcome Patient Objections to Cost Benefit and Convey Value Using Premier Technology
Presented by Meryl Epstein, MA
Recorded Webinar
Widex

Presenter

Meryl Epstein, MA
Course: #238061 Hour
  'Good reminders'   Read Reviews
Getting patients to understand the value and benefits of advanced technology can be a challenging conversation. This course will provide the clinician with out of the box solutions to help increase business by discussing how you can easily demonstrate and validate Widex advanced features to show your patients how they can get the best potential for clarity in complex listening situations.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

"Hello Doctor": New Approaches to Physician Marketing for the Independent Practitioner
Presented by Laura Liddle, Lesley Ericsson, AuD
Recorded Webinar
Widex

Presenters

Laura LiddleLesley Ericsson, AuD
Course: #262381 Hour
  'Practical information on how to market more effectively to GPs'   Read Reviews
In today’s rapidly changing hearing healthcare landscape, physician referrals are more valuable than ever as a source of new patients. This seminar provides a fresh approach to increasing the number of referrals to your office from the medical community.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More

Defining the True Value in a Comprehensive Hearing Care Practice; How To Do a Time and Cost Analysis
Presented by Thaddeus Zelski
Recorded Webinar
Widex

Presenter

Thaddeus Zelski
Course: #274051 Hour
  'Very important topic facing all private practices today'   Read Reviews
In the quest to develop greater transparency in the professional hearing care, practice owners and clinic managers must determine their desired revenue to reach their business goals. This course will provide a step-by-step plan for determining the value per minute of the services provided during hearing assessment and hearing treatment. Each practice has their own cost structure and the tools provided during the program will allow for an individualized cost analysis.

View this Course for FREE.
Need CEUs? Become a AudiologyOnline member to get unlimited CEUs.

Only $99/yr

Learn More